Data Science, Technical Scouting, and Recruitment.

MRKT Insights LLP provides data science, technical scouting, and recruitment services to football clubs and ownership groups.

Formed in the summer of 2019 the company works with professional teams around the world. We can supply our own data insights and systems or work with the existing technology within organisations.

The company consists of 5 partners and a team of consultants and offers services and insights designed to help teams win more games.

Who are we?

Tim Keech trained as an economist and worked in consultancy before founding MRKT Insights. He works with clubs and ownership groups looking to find competitive advantages.

Twitter: @sbunching

Ram Srinivas is a computer scientist and co-founder of MRKT Insights. He specialises in turning data (Wyscout, Opta, Statsbomb) into meaningful insights for recruitment and is an expert in EFL recruitment.

Twitter: @rramesss

Matt Lawrence has a background in technical consultancy and co-founded MRKT Insights. He builds models that allow us to compare playing styles, stylisitcly analyse players, and measure managerial impact. 

Twitter: @PannasNutmegs

Kevin Elphick is a software systems analyst and co-founder of MRKT Insights. He develops the front ends of our systems including our player search models.

Twitter: @SwansAnalytics

Andy McGregor is a full partner in MRKT and is our specialist global scout. He works closely with our clients providing expert knowledge of the global game.

Twitter: @elpivoteftbl

Our consultants include qualified coaches, current players, and people we have identified as being excellent scouts. Former partners and consultants now hold senior positions within clubs.

Example Projects

Investment groups

We work with investors looking at purchasing football clubs. This includes analysis of the team before purchase, and post-acquisition strategies to build successful clubs.

Swansea City: We worked directly with Andy Scott, Head of Recruitment, and provided data analysis and video scouting. Starting in July 2019 we helped build a scouting database, helping the club develop a strategy to loan premium players to see the club through their post relegation restructuring. The club finished 6th in the Championship with all the loan players significantly contributing to that success.

Tampa Bay Rowdies: We worked directly with head coach Neill Collins. Our role was to analyse players on Neill’s behalf and help plan the squad for the 2020 season. Rowdies have qualified for the end of seasons play-offs.

Current clients: We are currently engaged by clubs in EFL Championship, EFL League One, EFL League Two, and one of Europe’s most successful clubs.

We can provide references on request.

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