Data Science, Technical Scouting, and Player and Head Coach Recruitment.

MRKT Insights LLP provides full operational and strategic services to football clubs and ownership groups.

90% of the clubs we have worked with have improved their league finishing position in the subsequent season.

Formed in the summer of 2019 the company works with professional teams around the world. We can supply our own data insights and systems or work with the existing technology within organisations.

The company consists of 5 partners and a team of consultants and offers services and insights designed to help teams win more games.

Who are we?

Tim Keech trained as an economist and worked in consultancy before founding MRKT Insights. He works with clubs and ownership groups looking to find competitive advantages.

Twitter: @sbunching

Ram Srinivas is a computer scientist and co-founder of MRKT Insights. He specialises in turning data (Wyscout, Opta, Statsbomb) into meaningful insights for recruitment and is an expert in EFL recruitment.

Twitter: @rramesss

Matt Lawrence has a background in technical consultancy and co-founded MRKT Insights. He builds models that allow us to compare playing styles, stylisitcly analyse players, and measure managerial impact. 

Twitter: @PannasNutmegs

Kevin Elphick is a software systems analyst and co-founder of MRKT Insights. He develops the front ends of our systems including our player search models.

Twitter: @SwansAnalytics

Andy McGregor is a full partner in MRKT and is our specialist global scout. He works closely with our clients providing expert knowledge of the global game.

Twitter: @elpivoteftbl

Our consultants include qualified coaches, current players, and people we have identified as being excellent scouts. Former partners and consultants now hold senior positions within clubs.

Example Projects

Investment groups and multi-club networks

We work with investors looking at purchasing football clubs. This includes analysis of the team before purchase, and post-acquisition strategies to build successful clubs.

We work with a multi-club network, including clubs in top 5 European leagues, advising on Head Coach recruitment to enable them to build up a coach development pathway.

Club Clients

Premier League club: We work within the English Premier League supporting a club with additional data science and scouting capacity. We work with tracking data to create unique metrics to aid the recruitment department.

Championship club – We provided opposition analysis and recruitment services for a Championship club. Despite having one of the league’s lowest budgets the club achieved a top-half finish and added players valued at multiple millions more than the fees paid.

“I would like to thank you and the team for being instrumental in the progression of recruitment within the Football Club”

Tampa Bay Rowdies: We worked directly with head coach Neill Collins. Our role was to analyse players on Neill’s behalf and help plan the squad for the 2020 season. Rowdies won the USL Championship in the two following seasons after the recruitment process finished.

Major European Club: We were recruited by a Sporting Director at a major European club to help provide extra scouting capacity, providing a database of players, and working with the in-house staff to identify suitable players for signing. In the second year of the contract, our focus was on scouting a specific region and supporting the Sporting Director with projects. The club won their league title in a record-breaking season.

Asian Football: We helped with player recruitment for a team in a competitive Asian league. The team had finished bottom of their championship and wanted to change their footballing philosophy. We worked with the Head Coach and Sporting Director to find suitable players from across the world. The team were the most improved in the division, fighting all season to appear in the top 4.

EFL: The leagues we have worked in most are the English second, third, and fourth divisions. We have helped provide data for improved decision making at a variety of clubs across the leagues.

Media articles in The Guardian and The Athletic

‘We trialled two or three firms and came up with one we are comfortable with because they speak football.”

90% of the clubs we have worked with have improved their finishing position in the league in the season after engaging our services.

We can provide references on request.

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