Olivier Wicki

Football is a volatile industry in which the outcome of the next game can change the club’s entire approach. The problem we often see in football clubs is that the Head Coach is made the de facto leader of sporting strategy. Once a Head Coach is in place, he has Read more…

In this article Olivier Wicki examines the Red Bull Network and looks at what lessons can be applied to other groups of clubs. Learning the lessons from the Red Bull Football Network  Multi-club ownership has emerged as one of the most interesting and promising business models in the football industry. Read more…