Tim Keech

Billy Beane didn’t choose to use the sabermetric and data-driven processes we know as “Moneyball” because he loved statistics. He did it because sensible use of data gave his team a competitive advantage over his opponents.  In football, we are still at the early adopter phase, just using data sensibly Read more…

Imagine a 20 team league, where every team is exactly equal with equally skilled players. Every team creates exactly 4 good chances a game, each chance has a 50% chance of being scored. I think most people would say if every team is exactly as good, and create exactly as many chances Read more…

The more that I have met people working in football the more curious I have become about the ability for smart clubs to exploit the seemingly inefficient way football seems to deal with player recruitment. I can understand at the money no object end of the game with multi-million-pound decisions Read more…

We are delighted to announce that our new partnership, MRKT Insights LLP, has been selected to work exclusively in the Championship for Swansea City FC to provide analytical and scouting services. We look forward to collaborating with the recruitment and analysis departments for the 2019/20 season and beyond.

Millwall 2018/19 season analysis Millwall lined up in either a 4-4-2 or a 4-5-1 formation. The average pass position of each player with over 300 passes over the season is shown below.  The size of the dots represents the number of passes each player made. You can see that the Read more…

Passing – failures are as important as successes I’ve been thinking a lot about passing recently. It seems to be the area where I think there is most room for improving what analytics can offer. The traditional response to passing percentage statistics is “anyone can pass the ball under no Read more…

There are football clubs who compete for trophies every season. These clubs generally have very large fan bases, very large incomes, very high wage bills, and very high transfer spending. But there are also clubs who finish close to these clubs, with smaller wage bills, trading profits on transfers and Read more…