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Spending your way to success – an investor’s guide.

By ANDREW WATSON How much do budgets really affect a league table? Often we hear stakeholders in the game, be they fans, owners, managers, say things such as “On our budget we should…” or the famous “We have the smallest budget in the league.” This quote belonged to at least Read more…

By Tim Keech, 1 weekJune 21, 2022 ago
MRKT Insights

So you want to be a Sporting Director?

The Sporting Director model is becoming increasingly popular in English football. Once seen as the “continental” way of doing things as football clubs have grown in size and profesionalised a lot of clubs have come to the conclusion that the role is necessary. What needs to happen before you join Read more…

By Tim Keech, 1 monthMay 26, 2022 ago
MRKT Insights

Football strategy – Part 3 – Micro and Macro

Article by Tim Keech and Olivier Wicki In our previous articles we looked at how clubs could use a strategic approach to club management.  Firstly by setting out a long term vision for the club, and secondly by breaking this down into individual projects and processes. This final article in Read more…

By Tim Keech, 7 monthsDecember 17, 2021 ago
MRKT Insights

Strategic Review: England’s Dortmund

Article by Tim Keech and Olivier Wicki In our last blog we explained why clubs should undertake strategic reviews and the methodology we use to perform these. In this article we will work through this using an imaginary (fictive) club performing at Premier League level. Any similarities to the situations Read more…

By Tim Keech, 7 monthsDecember 11, 2021 ago
MRKT Insights

Holding out for a hero

The single scientist working alone who makes a world-changing discovery, the doctor who performs life saving surgery, the programmer who built a trillion dollar company.  We love stories about geniuses who have performed feats nobody else could through God-given ability. I don’t think anybody who has watched Messi play football Read more…

By Tim Keech, 7 monthsDecember 7, 2021 ago
MRKT Insights

Strategic Management in Football

Football is a volatile industry in which the outcome of the next game can change the club’s entire approach. The problem we often see in football clubs is that the Head Coach is made the de facto leader of sporting strategy. Once a Head Coach is in place, he has Read more…

By Olivier Wicki, 7 monthsDecember 3, 2021 ago
MRKT Insights

The collapse of the transfer market, and when it will return.

“Imagine there were no transfer fees, it isn’t hard to do, only free transfers, and a couple of loans too” It may not have made John Lennon’s final draft but as an existential questions for football clubs go it is an important one. The 21/22 summer transfer market gave us Read more…

By Tim Keech, 9 monthsSeptember 22, 2021 ago
MRKT Insights

Informal networks in football

Multi-club ownership groups enjoy a number of advantages over single club structures.  Some examples include: Recruiting high potential players earlier in their careers rather than having to wait for them to reach the club’s level. The ability to control the development of these players, and capture value increases, through intra-network Read more…

By Tim Keech, 11 monthsAugust 20, 2021 ago
MRKT Insights

Lessons from the Red Bull group

In this article Olivier Wicki examines the Red Bull Network and looks at what lessons can be applied to other groups of clubs. Learning the lessons from the Red Bull Football Network  Multi-club ownership has emerged as one of the most interesting and promising business models in the football industry. Read more…

By Olivier Wicki, 11 monthsAugust 10, 2021 ago
MRKT Insights

How much does it cost to join the elite?

A quote I’ve recently taken to repeating at every opportunity is from legendary college football coach Bear Bryant: “Have a plan, follow the plan, you’ll be surprised at how successful you’ll be. Most people don’t have a plan, that is why it is easy to beat most folks” But what Read more…

By Tim Keech, 1 yearMay 25, 2021 ago

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Recent Posts
  • Spending your way to success – an investor’s guide.
  • So you want to be a Sporting Director?
  • Football strategy – Part 3 – Micro and Macro
  • Strategic Review: England’s Dortmund
  • Holding out for a hero
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