Step Changes – Climbing the footballing mountain
TLDR version: Clubs have a natural level based on their income The only way to add significant value to a club is to break out of their peer group and go up a level. This happens b
What is the purpose of analytics?
Five years ago, I was sitting in a café just off the M25, for our first-ever meeting with a potential client. We had written a speculative piece about how data analytics could hel
How to hire a football coach: Work Permit Service
MRKT Insights have helped clubs navigate the work permit process for senior staff, including winning appeals. The head coach, or manager, is one of the most important recruitment d
The collapse of the transfer market, and when it will return.
“Imagine there were no transfer fees, it isn’t hard to do, only free transfers, and a couple of loans too” It may not have made John Lennon’s final draft bu
Sack the manager
Sack the manager. Get him out of the club. Absolutely clueless. You don’t have to go far into the realms of twitter, forums, or Youtube channels to find someone ranting about how
Head Coach Recruitment
All enquires for Head Coach positions to contact@mrktinsights.com
Football Strategy Boards
Single points of failure ensure chaos A single point of failure is a part of a system, that if it fails, will stop the entire system from working. Everyday life is full of single p
A roadmap to success
The twelves steps to a successful football club takeover. 1: Realism – What does success look like on the resources you can provide? So many takeovers fail because there is s
Investing in analytics
We hear a lot of talk of the growth of analytics in football. It seems everyone has read “Moneyball”, has a strong opinion on the usefulness of xG, and has scouted French