1.0MRKT Insights - Football Consultancy Serviceshttps://mrktinsights.comrich600338<blockquote class="wp-embedded-content" data-secret="X7ADAHrN2o"><a href="https://mrktinsights.com/index.php/2020/01/16/sunderland-afc-mrkt-report/">Sunderland AFC MRKT report</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://mrktinsights.com/index.php/2020/01/16/sunderland-afc-mrkt-report/embed/#?secret=X7ADAHrN2o" width="600" height="338" title="“Sunderland AFC MRKT report” — MRKT Insights - Football Consultancy Services" data-secret="X7ADAHrN2o" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /** * WordPress inline HTML embed * * @since 4.4.0 * @output wp-includes/js/wp-embed.js * * Single line comments should not be used since they will break * the script when inlined in get_post_embed_html(), specifically * when the comments are not stripped out due to SCRIPT_DEBUG * being turned on. */ (function ( window, document ) { 'use strict'; /* Abort for ancient browsers. */ if ( ! document.querySelector || ! window.addEventListener || typeof URL === 'undefined' ) { return; } /** @namespace wp */ window.wp = window.wp || {}; /* Abort if script was already executed. */ if ( !! window.wp.receiveEmbedMessage ) { return; } /** * Receive embed message. * * @param {MessageEvent} e */ window.wp.receiveEmbedMessage = function( e ) { var data = e.data; /* Verify shape of message. */ if ( ! 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When the ready message is received by the post embed window, the * window will then (re-)send the height message right away. */ source.contentWindow.postMessage( { message: 'ready', secret: secret }, '*' ); } } window.addEventListener( 'message', window.wp.receiveEmbedMessage, false ); document.addEventListener( 'DOMContentLoaded', onLoad, false ); })( window, document ); //# sourceURL=https://mrktinsights.com/wp-includes/js/wp-embed.js /* ]]> */ </script> Sunderland A.F.C  We are often asked for examples of the type of report we produce for football clubs by way of introducing our services. The report below is an example of a full report, with only a few minor changes and redactions, that we recently produced, speculatively, for Sunderland AFC. Enjoy! MRKT Insights LLP provides data science, technical scouting, and recruitment services to football clubs. Recommendation Process.  Club playing style Sunderland A.F.C do not have a current identifiable style of play associated with them. This is not unusual, managers, particularly below the Premier League, have to try and get the most of the players they have available to them.  However, a general aim of what we’d like the team to play like should always be in the mind of the club when planning recruitment both of coaching staff and players. With clients, we like to spend time discussing the style of football they wish to move towards playing in the long term. Understanding this is key to the success of the recruitment process. Our suggestion would be that Sunderland commit to developing a style of play likely to be effective, not just in League One, but all the way into the upper half of the Premier League For the purposes of this document, we will recommend a move towards playing a front-foot style of football at a high tempo. A quick and mobile strikeforce, serviced by short passes from a high-pressing,  tenacious midfield, with service into the box provided by attacking fullbacks.  Having a defined style does not mean the manager is restricted to a specific formation.  It is more about ensuring that the players targeted have certain key attributes, in both playing style and character, to ensure the highest chance of success.   Positional requirements Our research involved reading tactical analysis of Sunderland AFC, watching recent performances, and analysing performance data from the past 2 seasons. We believe that there is a lack of pace, physicality, and creativity throughout the side. Adding these attributes, even if restricted to a few key positions, would have a positive effect on the rest of the team with more space to operate in and better pass choices available. Budget and ambition for next 5 years Sunderland AFC have suffered very poor results in the last few seasons but have now stabilised in League One. However, the potential of the club is large with a passionate fan base and excellent facilities. The average points required to win automatic promotion from League One has been 91 (range 86-96) in the last 3 years. There is very little room for a promotion-chasing team to drop points. Sunderland have to find a way of gaining promotion, but this has to be done in a financially sustainable way. This means adopting a player trading model of adding significant value to high potential young players. The reality of the league in which Sunderland AFC  play, and the financial limits of the club, is that the type of player the club will be aiming to sign will be less well known and “riskier” than clubs higher up the football pyramid. There are 3 key advantages Sunderland AFC could give themselves over rival clubs: Data-informed scouting and recruitment Club network and squad management Reputational development Data-informed scouting and recruitment The less well known a player is, the more information you will need to properly assess the risk of signing them. The best way of measuring a player’s impact is by looking at their data from the games they have played in. However, you need to know which data is relevant and which isn’t. You also need to know what data doesn’t measure and have proper processes in place to assess player suitability. How we can help: We are an entire data analytics, scouting, and recruitment team “in a box”. For an affordable monthly fee, we provide proven data search tools covering 88 leagues, bespoke scouting reports, a database of fully scouted players, and regular contact and support for your in-house staff. We have proven experience for Swansea City, Tampa Bay Rowdies, and other major clubs (details on request and with permission of other clients)  and a growing network of scouts both local (U23 football) and international. Club network Deals, both incoming and outgoing, depend a lot on contacts in football. There is no easy way to find out which players are available or any financial information. This lack of transparency puts a lot of power into the hands of agents which adds another opaque layer over proceedings.  How we can help: We are building up a club network consisting of clubs prepared to offer transparency in buying or loaning of players. This will allow members to generate funds through player disposal, or to find potential purchases of players made available by other member clubs. We are already arranging deals through this network. Whilst in lower leagues Sunderland could benefit from exceptionally good value loans from network members in higher leagues, whilst also choosing appropriate development paths for their younger players.  Reputational development, becoming specialists The Matthew effect “the rich become richer”  How we can help: We work with agents, development clubs and youth academies. They want a big stage for their young players to develop. We can help bring better players into the club more quickly, in turn, this will attract better players who want to play for a club on the way up. We will help turn Sunderland AFC into a club admired for their style of play and player development. By focusing on key markets, such as emerging EFL and U23 talent we can become the preferred destination for talented young players. Squad Score  Squad Score is our methodology for rating how well constructed and sustainable a playing squad is. For the purposes of this, we have benchmarked the squad against EFL League One  wages and used the FM2020 figures for salary. The scoring system gives points for how the player fits the Style, Wage cost, Contract length andhttps://mrktinsights.com/wp-content/uploads/2020/01/Screenshot-2020-01-16-at-10.02.56.png611405