{"version":"1.0","provider_name":"MRKT Insights - Football Consultancy Services","provider_url":"https:\/\/mrktinsights.com","title":"Don't spend money on players, add capacity. - MRKT Insights - Football Consultancy Services","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"bD9cCzVuh4\"><a href=\"https:\/\/mrktinsights.com\/index.php\/2020\/11\/24\/dont-spend-money-on-players-add-capacity\/\">Don&#8217;t spend money on players, add capacity.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mrktinsights.com\/index.php\/2020\/11\/24\/dont-spend-money-on-players-add-capacity\/embed\/#?secret=bD9cCzVuh4\" width=\"600\" height=\"338\" title=\"&#8220;Don&#8217;t spend money on players, add capacity.&#8221; &#8212; MRKT Insights - Football Consultancy Services\" data-secret=\"bD9cCzVuh4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/**\n * WordPress inline HTML embed\n *\n * @since 4.4.0\n * @output wp-includes\/js\/wp-embed.js\n *\n * Single line comments should not be used since they will break\n * the script when inlined in get_post_embed_html(), specifically\n * when the comments are not stripped out due to SCRIPT_DEBUG\n * being turned on.\n *\/\n(function ( window, document ) {\n\t'use strict';\n\n\t\/* Abort for ancient browsers. *\/\n\tif ( ! document.querySelector || ! window.addEventListener || typeof URL === 'undefined' ) {\n\t\treturn;\n\t}\n\n\t\/** @namespace wp *\/\n\twindow.wp = window.wp || {};\n\n\t\/* Abort if script was already executed. *\/\n\tif ( !! window.wp.receiveEmbedMessage ) {\n\t\treturn;\n\t}\n\n\t\/**\n\t * Receive embed message.\n\t *\n\t * @param {MessageEvent} e\n\t *\/\n\twindow.wp.receiveEmbedMessage = function( e ) {\n\t\tvar data = e.data;\n\n\t\t\/* Verify shape of message. *\/\n\t\tif (\n\t\t\t! 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This article is here to tell you why that is usually a very poor use of money, at least in some leagues. I asked my twitter following what they would expect the impact of \u00a3100m to be on the results of the first team and received the following results The majority of respondents expected a points per game increase of 15% or lower. For a 45 point team we are expecting \u00a3100m to yield 5 extra points a season.&nbsp; Personally I think that is probably optimistic. From our research into the impact on signings and investment in the Premier League \u00a3100m as a one off investment is essentially negligible. Many teams have invested multiples of that and become worse over time. When I asked the same question about a similar sized cash injection into a Spanish second division club these were the results. A clear majority thought \u00a3100m invested in the Spanish second division would lead to a huge and immediate impact if the money were spent wisely. I am fairly sure I would have received similar answers for the second division in Italy, France, or Germany. Some of the most knowledgeable and discerning people on the planet (aka my twitter followers) have concluded, correctly in my view, that there is a huge difference in the rate of return&nbsp; depending on the league you spend it in. Whilst \u00a3100m is obviously a LOT of money, in the Premier League we are almost in Doctor Evil &#8220;$1 million dollars&#8221; territory, it just doesn&#8217;t get you what it used to. Football is famous for its \u201cprune juice economics\u201d, in that any investment at the top end travels quickly through the system and disappears out in increased wages for players. So does that mean we at MRKT Insights, who were formed to help clubs use data to make better decisions usually in the transfer market, are offering a pointless service?\u00a0 No! There are still huge opportunities for clubs to spend more efficiently, find undervalued players, and combine them to build winning teams.&nbsp; Where we see a huge disconnect in football is how and where money is spent.&nbsp; \u00a3100m spend on the first team by Premier League owners is incredibly wasteful compared to alternative uses of that money. There are two typical answers to that point.&nbsp; The first is that most owners aren\u2019t investors. They aren\u2019t looking for value, they are looking for fun. You wouldn\u2019t stand outside a Michelin Star restaurant and tell guests that they could get the same amount of calories from a fast food restaurant for 100th of the price. That isn&#8217;t the point, they just like the experience.&nbsp; The second is that, for those who are investors, it is a similar purchase to a piece of art, or a classic car. As a rare, luxury good, you are able to own it, enjoy it, and sell it on for a profit. Many Premier League owners have purchased clubs, spent on players, and been able to exit the investment with a profit.&nbsp; And those are perfectly reasonable points. My answers would be, you can have even more fun, and make greater returns if you critically evaluate how that money is spent and consider the alternatives. What are the alternatives? Investment 1: Find a way of not making huge errors in the transfer market or when appointing managers There is obviously self interest in this but we truly believe the best thing a club can do is get independent, trusted advice from outside eyes. We have invested in building up data analytics products, scouting databases, performance analysis tools, set piece design, and video scouting teams. We have 6 full time employees, and a further 6 people on the consulting team, as big, if not bigger, than many professional teams. We can of course work with clubs performing scouting and recruitment functions but most of our larger clients use us to supplement the work of their in-house teams. By setting us the same tasks as the internal team, but working separately, we perform the role of quality assurance on the process.&nbsp; The idea is not to have us second guessing or vetoing internal choices. It is extra information to go into the final decision that the club ultimately makes. We are usually very close to the internal team view so if we differ greatly on a player or manager it is worth carefully reviewing why and factoring that into the final decision.&nbsp;&nbsp;&nbsp; A single mistake at Premier League level can cost \u00a350m in fees and wages. Our role is to help you prevent making those mistakes. Investment 2: Find a solution to get regular minutes for unproven players. As we have previously mentioned, the average Premier League squad contains around 50 players over the age of 17 on professional contracts. Over the course of a typical season a typical Premier League team will give: 21.8 players &gt;100 minutes in the first team 8 players &gt; 2000 minutes in the first team. This means that most squads contain 28 players who will play &lt;100 minutes and 42 who will play &lt;2000 minutes. One big issue is the incredible amount of sorting and filtering it takes to reach a Premier League squad. Many, many people will have watched you play and decided, above all other available options that you have the potential to be a Premier League player.&nbsp; And even then you have a relatively low chance of actually regularly playing minutes. Almost every manager will choose to buy in a new talent rather than use the players within the existing squad. People want \u201cproven\u201d","thumbnail_url":"https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/11\/image-16.png","thumbnail_width":672,"thumbnail_height":379}