{"version":"1.0","provider_name":"MRKT Insights - Football Consultancy Services","provider_url":"https:\/\/mrktinsights.com","title":"Analytics Department in a box - MRKT Insights - Football Consultancy Services","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"i19qt9yZB1\"><a href=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/26\/analytics-department-in-a-box\/\">Analytics Department in a box<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/26\/analytics-department-in-a-box\/embed\/#?secret=i19qt9yZB1\" width=\"600\" height=\"338\" title=\"&#8220;Analytics Department in a box&#8221; &#8212; MRKT Insights - Football Consultancy Services\" data-secret=\"i19qt9yZB1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/**\n * WordPress inline HTML embed\n *\n * @since 4.4.0\n * @output wp-includes\/js\/wp-embed.js\n *\n * Single line comments should not be used since they will break\n * the script when inlined in get_post_embed_html(), specifically\n * when the comments are not stripped out due to SCRIPT_DEBUG\n * being turned on.\n *\/\n(function ( window, document ) {\n\t'use strict';\n\n\t\/* Abort for ancient browsers. *\/\n\tif ( ! document.querySelector || ! window.addEventListener || typeof URL === 'undefined' ) {\n\t\treturn;\n\t}\n\n\t\/** @namespace wp *\/\n\twindow.wp = window.wp || {};\n\n\t\/* Abort if script was already executed. *\/\n\tif ( !! window.wp.receiveEmbedMessage ) {\n\t\treturn;\n\t}\n\n\t\/**\n\t * Receive embed message.\n\t *\n\t * @param {MessageEvent} e\n\t *\/\n\twindow.wp.receiveEmbedMessage = function( e ) {\n\t\tvar data = e.data;\n\n\t\t\/* Verify shape of message. *\/\n\t\tif (\n\t\t\t! 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After working with 30+ club clients, ranging from those new to analytics to those with large internal departments we have developed an excellent understanding of what works in football.&nbsp; There are lots of things that are nice to have but we feel we have distilled down the tools that clubs need to be able to benefit from analytical thinking.&nbsp; Implementing analytics solutions can be expensive, the cost of data is very high, and most subscriptions don\u2019t provide enough on their own to gain a competitive advantage. Clubs end up with multiple subscriptions to packages they don\u2019t get value for money from, simply using the front end and not building out advanced insights.&nbsp; We hope to change this.&nbsp; We provide all the necessary data, systems, and tools required to run a successful football club.&nbsp; We are providing systems that cover three main areas: You just need to add a few members of staff to use the system and get the most out of it. These are the same analytics tools that have helped clubs win titles, promotions, and gain millions in player trading revenue. No additional data subscriptions are required.&nbsp; Club Management One of the biggest areas clubs lack in our experience is a system that pulls together the key areas of the club where analytics is important. Owners and senior leadership are often frustrated at the lack of transparency over how decisions are made. We built a system with owners and sporting directors in mind. The club management tool is an online platform that enables teams to display their work in performance, scouting, recruitment, and squad management. The tool is built around a Monday.com platform with built in security, communication tools, and a phone app. The default system covers the following key areas: Worldwide player search with a record for every player in football, along with links to their MRKT dataprofile, Wyscout profile (seperate agreement with Wyscout required), and key data points. Workflow to allow players to be shortlisted with a single click. Shortlists for each position along with a scouting checklist to bring players through from identification to signing. Squad Management tool allowing better squad planning, and contract management. There are a lot more features that we retain for client eyes only but we are confident that the system provides a breakthrough for running clubs analytically.&nbsp; The system is used by Champions League level clubs but is now affordable for clubs at any level. Analytical Thinking How do you want to play football? How do you want to attack? How do you want to defend? If you already have a clear game model and club philosophy then the next stage is to turn that into data outcomes. What should the data look like if we are playing how we want to? We work with you to build measurable outcomes from data, we provide over 70 metrics on a match-by-match basis. Our software analyses data files, picking out the patterns of play and sequences that relate closest to the game model and displays the outcomes in a dashboard. The club sets targets for each element of gameplay, allowing the internal staff to see where improvement is needed. Insights into the teams\u2019 performance can be found by accessing dashboards with key information. Reports for senior leadership and ownership are simple with the ability to show progress against targets over time. Coaching Staff, Analysts, and Recruitment Staff can use the data to plan their work together, identifying where coaching and recruitment can improve performance. Teams cannot be analysed in isolation so we also include the ability to compare the team\u2019s performance against league rivals. Data is available within the management tool for all league rivals and within the manager search tool for every league.&nbsp; Recruitment A club with a clear playing identity knows how the team should play. They also know what each player within the team needs to contribute for the team to succeed. Data helps you quickly filter players to prioritise watching those most likely to do well in your system. Our systems have more granular player data than any other supplier. These are the systems we have used to identify undervalued players who have gone from League Two to the Premier League. Player Search Player Search contains every player in the world. They are easily filtered by age, league, xG and xA along with player scores derived from data. You can simply answer queries like \u201cwhich players under 21 have played the most minutes in France 2 or England 5?\u201d Or \u201cWho are the best strikers in Denmark?\u201d Once your list appears you can view very detailed player profiles. Profiles compare players to others in the same league, in the same position. We do not make blanket quality adjustments depending on level. The idea is to identify the best players within leagues for further scouting. Data is broken down into attacking, defending, passing and playing style. We like these profiles, they cover every league in Wyscout, we have profiles going back several years. Use them well and you can cover much wider markets than you would normally be able to search. Detailed Profiles In addition to the standard profile we also started to build more detailed metrics ourselves, and over the last 5 years have developed data points we know correlates to future success. For example box defending is vital for centre backs. Our advanced profiles now allow you to answer questions such as \u201cWhich Premier League defenders have an own box aerial win % in the 75th centile and also have xT from carries, and xT from passes above the 70th centile\u201d This selects this list, perhaps a few surprises but generally the list you would expect. The beauty of the system is you can run this same query for any league. So if you want to know who"}