{"id":5658,"date":"2023-02-06T23:38:49","date_gmt":"2023-02-06T23:38:49","guid":{"rendered":"https:\/\/leroux.qodeinteractive.com\/?page_id=5658"},"modified":"2023-02-06T23:38:49","modified_gmt":"2023-02-06T23:38:49","slug":"no-sidebar","status":"publish","type":"page","link":"https:\/\/mrktinsights.com\/index.php\/blog-2\/no-sidebar\/","title":{"rendered":"No Sidebar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5658\" class=\"elementor elementor-5658\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b84304c elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b84304c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column 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https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/10\/Business-Infographics-Google-Slides-Template-1024x576.jpg 1024w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/10\/Business-Infographics-Google-Slides-Template-768x432.jpg 768w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/10\/Business-Infographics-Google-Slides-Template-1536x864.jpg 1536w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/10\/Business-Infographics-Google-Slides-Template-2048x1152.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/10\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t09\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tOct\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/mrktinsights.com\/index.php\/category\/mrkt-insights\/\" rel=\"tag\">MRKT Insights<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/mrktinsights.com\/index.php\/category\/uncategorized\/\" rel=\"tag\">Uncategorized<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/10\/09\/step-changes-climbing-the-footballing-mountain\/\">\n\t\tStep Changes &#8211; Climbing the footballing mountain\t<\/a>\n<\/h2>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">TLDR version: Clubs have a natural level based on their income The only way to add significant value to a club is to break out of their peer group and go up a level. This happens by getting better players on the pitch. You can only do this by doing something significantly different than your peers. Building this competitive advant<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--filled   qodef-html--link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/10\/09\/step-changes-climbing-the-footballing-mountain\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div class=\"qodef-shortcode qodef-m  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1.13-2.474 6.886 1.104 7.604 3.734.752 5.26-6.48 2.944-8.832-3.348-3.396-9.74-.078-8.954 4.784.192 1.188 1.418 1.548.49 3.19-2.142-.474-2.782-2.164-2.7-4.416.132-3.686 3.312-6.266 6.502-6.624 4.034-.452 7.818 1.48 8.342 5.274.59 4.282-1.82 8.922-6.132 8.588z\" \/><\/svg>\t\t\t<\/a><\/li><li class=\"qodef-tumblr-share\">\t<a itemprop=\"url\" class=\"qodef-share-link\" href=\"#\" onclick=\"popUp=window.open(&#039;https:\/\/www.tumblr.com\/share\/link?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F10%2F09%2Fstep-changes-climbing-the-footballing-mountain%2F&amp;name=Step+Changes+%26%238211%3B+Climbing+the+footballing+mountain&amp;description=TLDR+version%3A+Clubs+have+a+natural+level+based+on+their+income+The+only+way+to+add+significant+value+to+a+club+is+to+break+out+of+their+peer+group+and+go+up+a+level.+This+happens+by+getting+better+players+on+the+pitch.+You+can+only+do+this+by+doing+something+significantly+different+than+your+peers.+Building+this+competitive+advantage+is+likely+a+5-10+year+project%2C+so+separate+project+management+from+day+to+day+pressures.+Q%3A+How+do+you+climb+a+mountain%3F%26nbsp%3B+A%3A+One+step+at+a+time.+When+faced+with+the+fundamental+question+of+how+to+make+a+football+club+better+the+easiest+answer+is+just+that.+Keep+on+moving+forward+one+foot+in+front+of+the+other%2C+each+day+you+improve+a+little%2C+and+those+small+improvements+compound+over+time+and+eventually+you+succeed.+No+doubt+this+is+good+advice%2C+everyone+should+look+for+improvements+and+aim+to+maximise+efficiency.+But+at+some+point+on+that+path+up+the+mountain+you+will+hit+a+section+that+steady+progress+can%E2%80%99t+overcome.%26nbsp%3B+That+is+because+when+we+talk+about+improving+football+clubs+we+aren%E2%80%99t+talking+about+a+steady+path%2C+leading+to+the+summit+of+a+mountain.+We+are+talking+about+a+path+with+sheer+cliff+faces%2C+and+climbing+sections.%26nbsp%3B+Pyramid+or+Mountain+In+football+we+often+refer+to+the+pyramid.+As+clubs+improve+they+make+steady+progress+through+the+leagues%2C+smoothly+moving+up+through+the+system+to+the+very+top.+Steady%2C+predictable%2C+and+incremental.+Each+step+is+as+far+apart+as+the+last.+The+reality+is+more+like+this.+Steady+progress+can+only+get+you+so+far.+When+you+reach+a+certain+level+being+able+to+out-compete+teams+with+a+budget+25-50%25+larger+through+your+efficient+spending+isn%E2%80%99t+enough.+Teams+with+budgets+2-3+times+as+large+simply+buy+the+players+you+would+want+to+sign.+Your+coach+gets+offered+a+better+job.+Your+Sporting+Director+leaves.%26nbsp%3B+But+why+would+I+want+to+climb+a+mountain%3F+A+nice+stroll+in+the+foothills+may+be+the+right+thing+to+do.+Running+a+club+well+is+something+to+aspire+to.+Not+every+club+can+realistically+build+to+the+Champions+League+level%2C+even+over+time.%26nbsp%3B+However%2C+most+clubs+bleed+money.+Running+a+football+club+at+any+level+is+really%2C+really+expensive.+The+biggest+clubs+lose+tens+of+millions+a+season+on+the+underlying+costs+of+putting+on+football+matches%2C+even+smaller+clubs+can+lose+a+few+million.+At+some+point+you+have+to+think+about+sustainability.%26nbsp%3B+In+the+last+few+years%2C+I+have+seen+hundreds+of+pitches+for+clubs+seeking+investment.+Very+few+of+them+have+any+prospect+of+the+investor+making+a+return.+Most+are+just+invitations+to+burn+tens+of+millions+before+eventually+selling+to+some+other+unfortunate+person.+There+are+a+few+exceptions+to+this%3B+blue+chip+clubs+that+have+very+large+revenues+and+prestige%2C+clubs+in+specific+markets+with+the+ability+to+massively+profit+from+player+trading%2C+and+clubs+that+are+in+markets+where+there+is+potential+to+access+the+elite.+The+final+category+is+clubs+who+have+the+potential+to+%E2%80%9Clevel+up%E2%80%9D.+Moving+a+club+up+a+league+or+two+and+establishing+it+at+the+higher+level+will+add+value+to+the+investment.+That+isn%26%238217%3Bt+easy%2C+it+requires+a+step+change.+Step+Change+A+step+change%2C+or+paradigm+shift%2C+is+a+major+change+in+how+something+is+perceived.%26nbsp%3B+In+mountain+climbing+the+earliest+people+to+attempt+to+scale+the+tallest+mountains+would+have+done+so+with+minimal+equipment.+They+would+have+reached+seemingly+impossible+sections+and+would+not+have+made+it+to+the+top.+After+the+invention+of+climbing+rope+and+metal+fixings%2C+these+previously+un-climbable+mountains+were+conquered.+People+have+found+a+way+to+do+the+impossible.+Nobody+could+climb+Everest+but+with+oxygen+supplements+over+6400+climbers+have+made+it+to+the+top.+We+no+longer+think+of+mountains+as+un-climbable+and+we+no+longer+think+we+will+drop+off+a+flat+earth+if+we+travel+too+close+to+the+edge.+If+we+consider+the+Champions+League+as+football%E2%80%99s+Everest+and+look+at+the+last+20+years+of+winners+we%E2%80%99ll+see+the+football+elite+with+Real+Madrid%2C+Barcelona%2C+Bayern+Munich%2C+Manchester+United%2C+and+Liverpool+regular+Champions+and+runners-up.+The+only+teams+to+have+won+their+first+Champions+League+trophy+are+Chelsea+and+Manchester+City.%26nbsp%3B+So+clearly+one+method+of+climbing+Everest+is+to+build+a+pile+of+cash+as+high+and+simply+step+across.%26nbsp%3B+But+what+if+that+isn%E2%80%99t+an+option%3F+How+do+you+level+up+so+you+are+at+least+starting+your+assault+on+Everest+from+base+camp+rather+than+sea+level%3F+This+is+the+point+where+we+need+to+consider+the+difference+between+short-term+competitive+advantage+and+long-term+transformation.+Meta+Games+vs+Step+Changes+Smart+clubs+are+always+playing+meta+games.+Looking+for+quick-to-exploit+differences+that+enable+them+to+get+ahead+of+the+competition.+They+are+efficient+and+maximise+their+budget%2C+they+may+get+the+occasional+glimpse+of+the+promised+land+through+an+unexpected+promotion%2C+but+they+are+soon+to+slide+back+down+to+their+level.+Luton+Town+may+be+a+good+example+of+this.+Smart+enough+to+win+promotion+but+ultimately+not+ready+for+a+sustained+spell+in+the+Premier+League.%26nbsp%3B+A+Step+Change+is+something+different%2C+this+is+a+sustainable+long-term+transformation+of+what+the+club+is+perceived+as%2C+both+internally+and+externally.%26nbsp%3B+If+we+wanted+to+define+this+we+would+say+it+is+when+it+would+be+a+shock+if+the+team+were+to+be+relegated+from+the+level.%26nbsp%3BThe+club+has+broken+away+from+their+perceived+natural+level+and+settled+at+a+higher+level.+The+obvious+example+in+England+is+Brighton.+They+are+now+firmly+established+in+the+Premier+League.+Brentford+are+coming+close+to+reaching+that+point+too.+The+Brighton+and+Brentford+model+Everybody+has+data+now.+What+Brighton+and+Brentford+have+is+ownership+who+buy+into+it.+Their+systems+and+data+have+received+%28tens+of%29+millions+of+investment+as+they+rely+on+data+in+their+non-football+core+business+of&#039;, &#039;popupwindow&#039;, &#039;scrollbars=yes,width=800,height=400&#039;);popUp.focus();return false;\">\t\t\t\t\t<svg class=\"qodef-svg--tumblr qodef-tumblr-share\" width=\"23\" height=\"23\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 0C7.164 0 0 7.164 0 16s7.164 16 16 16 16-7.164 16-16c0-8.838-7.164-16-16-16zm5.998 14.8H17.2l-.002 4.39c0 1.114-.014 1.756.104 2.072.118.314.41.64.73.828.426.256.91.382 1.456.382.972 0 1.546-.128 2.508-.76V24.6c-.82.386-1.534.61-2.2.766-.664.156-1.382.234-2.156.234-.878 0-1.396-.11-2.07-.332-.674-.222-1.25-.54-1.726-.948-.478-.41-.806-.848-.992-1.31-.184-.462-.276-1.132-.276-2.01v-6.732h-2.574v-2.72c.754-.244 1.598-.596 2.134-1.054.538-.458.97-1.006 1.296-1.648.324-.638.548-1.456.672-2.446H17.2v4.8h4.798v3.6z\" \/><\/svg>\t\t\t<\/a><\/li><li class=\"qodef-vk-share\">\t<a itemprop=\"url\" class=\"qodef-share-link\" href=\"#\" onclick=\"popUp=window.open(&#039;https:\/\/vkontakte.ru\/share.php?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F10%2F09%2Fstep-changes-climbing-the-footballing-mountain%2F&amp;title=Step+Changes+%26%238211%3B+Climbing+the+footballing+mountain&amp;description=TLDR+version%3A+Clubs+have+a+natural+level+based+on+their+income+The+only+way+to+add+significant+value+to+a+club+is+to+break+out+of+their+peer+group+and+go+up+a+level.+This+happens+by+getting+better+players+on+the+pitch.+You+can+only+do+this+by+doing+something+significantly+different+than+your+peers.+Building+this+competitive+advantage+is+likely+a+5-10+year+project%2C+so+separate+project+management+from+day+to+day+pressures.+Q%3A+How+do+you+climb+a+mountain%3F%26nbsp%3B+A%3A+One+step+at+a+time.+When+faced+with+the+fundamental+question+of+how+to+make+a+football+club+better+the+easiest+answer+is+just+that.+Keep+on+moving+forward+one+foot+in+front+of+the+other%2C+each+day+you+improve+a+little%2C+and+those+small+improvements+compound+over+time+and+eventually+you+succeed.+No+doubt+this+is+good+advice%2C+everyone+should+look+for+improvements+and+aim+to+maximise+efficiency.+But+at+some+point+on+that+path+up+the+mountain+you+will+hit+a+section+that+steady+progress+can%E2%80%99t+overcome.%26nbsp%3B+That+is+because+when+we+talk+about+improving+football+clubs+we+aren%E2%80%99t+talking+about+a+steady+path%2C+leading+to+the+summit+of+a+mountain.+We+are+talking+about+a+path+with+sheer+cliff+faces%2C+and+climbing+sections.%26nbsp%3B+Pyramid+or+Mountain+In+football+we+often+refer+to+the+pyramid.+As+clubs+improve+they+make+steady+progress+through+the+leagues%2C+smoothly+moving+up+through+the+system+to+the+very+top.+Steady%2C+predictable%2C+and+incremental.+Each+step+is+as+far+apart+as+the+last.+The+reality+is+more+like+this.+Steady+progress+can+only+get+you+so+far.+When+you+reach+a+certain+level+being+able+to+out-compete+teams+with+a+budget+25-50%25+larger+through+your+efficient+spending+isn%E2%80%99t+enough.+Teams+with+budgets+2-3+times+as+large+simply+buy+the+players+you+would+want+to+sign.+Your+coach+gets+offered+a+better+job.+Your+Sporting+Director+leaves.%26nbsp%3B+But+why+would+I+want+to+climb+a+mountain%3F+A+nice+stroll+in+the+foothills+may+be+the+right+thing+to+do.+Running+a+club+well+is+something+to+aspire+to.+Not+every+club+can+realistically+build+to+the+Champions+League+level%2C+even+over+time.%26nbsp%3B+However%2C+most+clubs+bleed+money.+Running+a+football+club+at+any+level+is+really%2C+really+expensive.+The+biggest+clubs+lose+tens+of+millions+a+season+on+the+underlying+costs+of+putting+on+football+matches%2C+even+smaller+clubs+can+lose+a+few+million.+At+some+point+you+have+to+think+about+sustainability.%26nbsp%3B+In+the+last+few+years%2C+I+have+seen+hundreds+of+pitches+for+clubs+seeking+investment.+Very+few+of+them+have+any+prospect+of+the+investor+making+a+return.+Most+are+just+invitations+to+burn+tens+of+millions+before+eventually+selling+to+some+other+unfortunate+person.+There+are+a+few+exceptions+to+this%3B+blue+chip+clubs+that+have+very+large+revenues+and+prestige%2C+clubs+in+specific+markets+with+the+ability+to+massively+profit+from+player+trading%2C+and+clubs+that+are+in+markets+where+there+is+potential+to+access+the+elite.+The+final+category+is+clubs+who+have+the+potential+to+%E2%80%9Clevel+up%E2%80%9D.+Moving+a+club+up+a+league+or+two+and+establishing+it+at+the+higher+level+will+add+value+to+the+investment.+That+isn%26%238217%3Bt+easy%2C+it+requires+a+step+change.+Step+Change+A+step+change%2C+or+paradigm+shift%2C+is+a+major+change+in+how+something+is+perceived.%26nbsp%3B+In+mountain+climbing+the+earliest+people+to+attempt+to+scale+the+tallest+mountains+would+have+done+so+with+minimal+equipment.+They+would+have+reached+seemingly+impossible+sections+and+would+not+have+made+it+to+the+top.+After+the+invention+of+climbing+rope+and+metal+fixings%2C+these+previously+un-climbable+mountains+were+conquered.+People+have+found+a+way+to+do+the+impossible.+Nobody+could+climb+Everest+but+with+oxygen+supplements+over+6400+climbers+have+made+it+to+the+top.+We+no+longer+think+of+mountains+as+un-climbable+and+we+no+longer+think+we+will+drop+off+a+flat+earth+if+we+travel+too+close+to+the+edge.+If+we+consider+the+Champions+League+as+football%E2%80%99s+Everest+and+look+at+the+last+20+years+of+winners+we%E2%80%99ll+see+the+football+elite+with+Real+Madrid%2C+Barcelona%2C+Bayern+Munich%2C+Manchester+United%2C+and+Liverpool+regular+Champions+and+runners-up.+The+only+teams+to+have+won+their+first+Champions+League+trophy+are+Chelsea+and+Manchester+City.%26nbsp%3B+So+clearly+one+method+of+climbing+Everest+is+to+build+a+pile+of+cash+as+high+and+simply+step+across.%26nbsp%3B+But+what+if+that+isn%E2%80%99t+an+option%3F+How+do+you+level+up+so+you+are+at+least+starting+your+assault+on+Everest+from+base+camp+rather+than+sea+level%3F+This+is+the+point+where+we+need+to+consider+the+difference+between+short-term+competitive+advantage+and+long-term+transformation.+Meta+Games+vs+Step+Changes+Smart+clubs+are+always+playing+meta+games.+Looking+for+quick-to-exploit+differences+that+enable+them+to+get+ahead+of+the+competition.+They+are+efficient+and+maximise+their+budget%2C+they+may+get+the+occasional+glimpse+of+the+promised+land+through+an+unexpected+promotion%2C+but+they+are+soon+to+slide+back+down+to+their+level.+Luton+Town+may+be+a+good+example+of+this.+Smart+enough+to+win+promotion+but+ultimately+not+ready+for+a+sustained+spell+in+the+Premier+League.%26nbsp%3B+A+Step+Change+is+something+different%2C+this+is+a+sustainable+long-term+transformation+of+what+the+club+is+perceived+as%2C+both+internally+and+externally.%26nbsp%3B+If+we+wanted+to+define+this+we+would+say+it+is+when+it+would+be+a+shock+if+the+team+were+to+be+relegated+from+the+level.%26nbsp%3BThe+club+has+broken+away+from+their+perceived+natural+level+and+settled+at+a+higher+level.+The+obvious+example+in+England+is+Brighton.+They+are+now+firmly+established+in+the+Premier+League.+Brentford+are+coming+close+to+reaching+that+point+too.+The+Brighton+and+Brentford+model+Everybody+has+data+now.+What+Brighton+and+Brentford+have+is+ownership+who+buy+into+it.+Their+systems+and+data+have+received+%28tens+of%29+millions+of+investment+as+they+rely+on+data+in+their+non-football+core+business+of&amp;image=https%3A%2F%2Fmrktinsights.com%2Fwp-content%2Fuploads%2F2024%2F10%2FBusiness-Infographics-Google-Slides-Template.jpg&#039;, &#039;popupwindow&#039;, &#039;scrollbars=yes,width=800,height=400&#039;);popUp.focus();return false;\">\t\t\t\t\t<svg class=\"qodef-svg--vk qodef-vk-share\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"23\" height=\"23\"><path d=\"M31.4907 63.4907C0 94.9813 0 145.671 0 247.04V264.96C0 366.329 0 417.019 31.4907 448.509C62.9813 480 113.671 480 215.04 480H232.96C334.329 480 385.019 480 416.509 448.509C448 417.019 448 366.329 448 264.96V247.04C448 145.671 448 94.9813 416.509 63.4907C385.019 32 334.329 32 232.96 32H215.04C113.671 32 62.9813 32 31.4907 63.4907ZM75.6 168.267H126.747C128.427 253.76 166.133 289.973 196 297.44V168.267H244.16V242C273.653 238.827 304.64 205.227 315.093 168.267H363.253C359.313 187.435 351.46 205.583 340.186 221.579C328.913 237.574 314.461 251.071 297.733 261.227C316.41 270.499 332.907 283.63 346.132 299.751C359.357 315.873 369.01 334.618 374.453 354.747H321.44C316.555 337.262 306.614 321.61 292.865 309.754C279.117 297.899 262.173 290.368 244.16 288.107V354.747H238.373C136.267 354.747 78.0267 284.747 75.6 168.267Z\" \/><\/svg>\t\t\t<\/a><\/li>\t\t<\/ul>\t<\/div><\/div>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--full post-6043 post type-post status-publish format-standard has-post-thumbnail hentry category-mrkt-insights tag-analytics tag-football tag-soccer\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/26\/analytics-department-in-a-box\/\">\n\t\t\t<img decoding=\"async\" width=\"1600\" height=\"838\" src=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/image-23.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/image-23.png 1600w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/image-23-300x157.png 300w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/image-23-1024x536.png 1024w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/image-23-768x402.png 768w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/image-23-1536x804.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t26\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tJul\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/mrktinsights.com\/index.php\/category\/mrkt-insights\/\" rel=\"tag\">MRKT Insights<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/26\/analytics-department-in-a-box\/\">\n\t\tAnalytics Department in a box\t<\/a>\n<\/h2>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Yesterday we posted about what the purpose of analytics was. In short, it helps you make better decisions. We talked about the main requirements of an analytics-informed club. After working with 30+ club clients, ranging from those new to analytics to those with large internal departments we have developed an excellent understandi<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--filled   qodef-html--link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/26\/analytics-department-in-a-box\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right 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onclick=\"popUp=window.open(&#039;https:\/\/www.tumblr.com\/share\/link?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F07%2F26%2Fanalytics-department-in-a-box%2F&amp;name=Analytics+Department+in+a+box&amp;description=Yesterday+we+posted+about+what+the+purpose+of+analytics+was.+In+short%2C+it+helps+you+make+better+decisions.+We+talked+about+the+main+requirements+of+an+analytics-informed+club.+After+working+with+30%2B+club+clients%2C+ranging+from+those+new+to+analytics+to+those+with+large+internal+departments+we+have+developed+an+excellent+understanding+of+what+works+in+football.%26nbsp%3B+There+are+lots+of+things+that+are+nice+to+have+but+we+feel+we+have+distilled+down+the+tools+that+clubs+need+to+be+able+to+benefit+from+analytical+thinking.%26nbsp%3B+Implementing+analytics+solutions+can+be+expensive%2C+the+cost+of+data+is+very+high%2C+and+most+subscriptions+don%E2%80%99t+provide+enough+on+their+own+to+gain+a+competitive+advantage.+Clubs+end+up+with+multiple+subscriptions+to+packages+they+don%E2%80%99t+get+value+for+money+from%2C+simply+using+the+front+end+and+not+building+out+advanced+insights.%26nbsp%3B+We+hope+to+change+this.%26nbsp%3B+We+provide+all+the+necessary+data%2C+systems%2C+and+tools+required+to+run+a+successful+football+club.%26nbsp%3B+We+are+providing+systems+that+cover+three+main+areas%3A+You+just+need+to+add+a+few+members+of+staff+to+use+the+system+and+get+the+most+out+of+it.+These+are+the+same+analytics+tools+that+have+helped+clubs+win+titles%2C+promotions%2C+and+gain+millions+in+player+trading+revenue.+No+additional+data+subscriptions+are+required.%26nbsp%3B+Club+Management+One+of+the+biggest+areas+clubs+lack+in+our+experience+is+a+system+that+pulls+together+the+key+areas+of+the+club+where+analytics+is+important.+Owners+and+senior+leadership+are+often+frustrated+at+the+lack+of+transparency+over+how+decisions+are+made.+We+built+a+system+with+owners+and+sporting+directors+in+mind.+The+club+management+tool+is+an+online+platform+that+enables+teams+to+display+their+work+in+performance%2C+scouting%2C+recruitment%2C+and+squad+management.+The+tool+is+built+around+a+Monday.com+platform+with+built+in+security%2C+communication+tools%2C+and+a+phone+app.+The+default+system+covers+the+following+key+areas%3A+Worldwide+player+search+with+a+record+for+every+player+in+football%2C+along+with+links+to+their+MRKT+dataprofile%2C+Wyscout+profile+%28seperate+agreement+with+Wyscout+required%29%2C+and+key+data+points.+Workflow+to+allow+players+to+be+shortlisted+with+a+single+click.+Shortlists+for+each+position+along+with+a+scouting+checklist+to+bring+players+through+from+identification+to+signing.+Squad+Management+tool+allowing+better+squad+planning%2C+and+contract+management.+There+are+a+lot+more+features+that+we+retain+for+client+eyes+only+but+we+are+confident+that+the+system+provides+a+breakthrough+for+running+clubs+analytically.%26nbsp%3B+The+system+is+used+by+Champions+League+level+clubs+but+is+now+affordable+for+clubs+at+any+level.+Analytical+Thinking+How+do+you+want+to+play+football%3F+How+do+you+want+to+attack%3F+How+do+you+want+to+defend%3F+If+you+already+have+a+clear+game+model+and+club+philosophy+then+the+next+stage+is+to+turn+that+into+data+outcomes.+What+should+the+data+look+like+if+we+are+playing+how+we+want+to%3F+We+work+with+you+to+build+measurable+outcomes+from+data%2C+we+provide+over+70+metrics+on+a+match-by-match+basis.+Our+software+analyses+data+files%2C+picking+out+the+patterns+of+play+and+sequences+that+relate+closest+to+the+game+model+and+displays+the+outcomes+in+a+dashboard.+The+club+sets+targets+for+each+element+of+gameplay%2C+allowing+the+internal+staff+to+see+where+improvement+is+needed.+Insights+into+the+teams%E2%80%99+performance+can+be+found+by+accessing+dashboards+with+key+information.+Reports+for+senior+leadership+and+ownership+are+simple+with+the+ability+to+show+progress+against+targets+over+time.+Coaching+Staff%2C+Analysts%2C+and+Recruitment+Staff+can+use+the+data+to+plan+their+work+together%2C+identifying+where+coaching+and+recruitment+can+improve+performance.+Teams+cannot+be+analysed+in+isolation+so+we+also+include+the+ability+to+compare+the+team%E2%80%99s+performance+against+league+rivals.+Data+is+available+within+the+management+tool+for+all+league+rivals+and+within+the+manager+search+tool+for+every+league.%26nbsp%3B+Recruitment+A+club+with+a+clear+playing+identity+knows+how+the+team+should+play.+They+also+know+what+each+player+within+the+team+needs+to+contribute+for+the+team+to+succeed.+Data+helps+you+quickly+filter+players+to+prioritise+watching+those+most+likely+to+do+well+in+your+system.+Our+systems+have+more+granular+player+data+than+any+other+supplier.+These+are+the+systems+we+have+used+to+identify+undervalued+players+who+have+gone+from+League+Two+to+the+Premier+League.+Player+Search+Player+Search+contains+every+player+in+the+world.+They+are+easily+filtered+by+age%2C+league%2C+xG+and+xA+along+with+player+scores+derived+from+data.+You+can+simply+answer+queries+like+%E2%80%9Cwhich+players+under+21+have+played+the+most+minutes+in+France+2+or+England+5%3F%E2%80%9D+Or+%E2%80%9CWho+are+the+best+strikers+in+Denmark%3F%E2%80%9D+Once+your+list+appears+you+can+view+very+detailed+player+profiles.+Profiles+compare+players+to+others+in+the+same+league%2C+in+the+same+position.+We+do+not+make+blanket+quality+adjustments+depending+on+level.+The+idea+is+to+identify+the+best+players+within+leagues+for+further+scouting.+Data+is+broken+down+into+attacking%2C+defending%2C+passing+and+playing+style.+We+like+these+profiles%2C+they+cover+every+league+in+Wyscout%2C+we+have+profiles+going+back+several+years.+Use+them+well+and+you+can+cover+much+wider+markets+than+you+would+normally+be+able+to+search.+Detailed+Profiles+In+addition+to+the+standard+profile+we+also+started+to+build+more+detailed+metrics+ourselves%2C+and+over+the+last+5+years+have+developed+data+points+we+know+correlates+to+future+success.+For+example+box+defending+is+vital+for+centre+backs.+Our+advanced+profiles+now+allow+you+to+answer+questions+such+as+%E2%80%9CWhich+Premier+League+defenders+have+an+own+box+aerial+win+%25+in+the+75th+centile+and+also+have+xT+from+carries%2C+and+xT+from+passes+above+the+70th+centile%E2%80%9D+This+selects+this+list%2C+perhaps+a+few+surprises+but+generally+the+list+you+would+expect.+The+beauty+of+the+system+is+you+can+run+this+same+query+for+any+league.+So+if+you+want+to+know+who&#039;, &#039;popupwindow&#039;, &#039;scrollbars=yes,width=800,height=400&#039;);popUp.focus();return false;\">\t\t\t\t\t<svg class=\"qodef-svg--tumblr qodef-tumblr-share\" width=\"23\" height=\"23\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 0C7.164 0 0 7.164 0 16s7.164 16 16 16 16-7.164 16-16c0-8.838-7.164-16-16-16zm5.998 14.8H17.2l-.002 4.39c0 1.114-.014 1.756.104 2.072.118.314.41.64.73.828.426.256.91.382 1.456.382.972 0 1.546-.128 2.508-.76V24.6c-.82.386-1.534.61-2.2.766-.664.156-1.382.234-2.156.234-.878 0-1.396-.11-2.07-.332-.674-.222-1.25-.54-1.726-.948-.478-.41-.806-.848-.992-1.31-.184-.462-.276-1.132-.276-2.01v-6.732h-2.574v-2.72c.754-.244 1.598-.596 2.134-1.054.538-.458.97-1.006 1.296-1.648.324-.638.548-1.456.672-2.446H17.2v4.8h4.798v3.6z\" \/><\/svg>\t\t\t<\/a><\/li><li class=\"qodef-vk-share\">\t<a itemprop=\"url\" class=\"qodef-share-link\" href=\"#\" onclick=\"popUp=window.open(&#039;https:\/\/vkontakte.ru\/share.php?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F07%2F26%2Fanalytics-department-in-a-box%2F&amp;title=Analytics+Department+in+a+box&amp;description=Yesterday+we+posted+about+what+the+purpose+of+analytics+was.+In+short%2C+it+helps+you+make+better+decisions.+We+talked+about+the+main+requirements+of+an+analytics-informed+club.+After+working+with+30%2B+club+clients%2C+ranging+from+those+new+to+analytics+to+those+with+large+internal+departments+we+have+developed+an+excellent+understanding+of+what+works+in+football.%26nbsp%3B+There+are+lots+of+things+that+are+nice+to+have+but+we+feel+we+have+distilled+down+the+tools+that+clubs+need+to+be+able+to+benefit+from+analytical+thinking.%26nbsp%3B+Implementing+analytics+solutions+can+be+expensive%2C+the+cost+of+data+is+very+high%2C+and+most+subscriptions+don%E2%80%99t+provide+enough+on+their+own+to+gain+a+competitive+advantage.+Clubs+end+up+with+multiple+subscriptions+to+packages+they+don%E2%80%99t+get+value+for+money+from%2C+simply+using+the+front+end+and+not+building+out+advanced+insights.%26nbsp%3B+We+hope+to+change+this.%26nbsp%3B+We+provide+all+the+necessary+data%2C+systems%2C+and+tools+required+to+run+a+successful+football+club.%26nbsp%3B+We+are+providing+systems+that+cover+three+main+areas%3A+You+just+need+to+add+a+few+members+of+staff+to+use+the+system+and+get+the+most+out+of+it.+These+are+the+same+analytics+tools+that+have+helped+clubs+win+titles%2C+promotions%2C+and+gain+millions+in+player+trading+revenue.+No+additional+data+subscriptions+are+required.%26nbsp%3B+Club+Management+One+of+the+biggest+areas+clubs+lack+in+our+experience+is+a+system+that+pulls+together+the+key+areas+of+the+club+where+analytics+is+important.+Owners+and+senior+leadership+are+often+frustrated+at+the+lack+of+transparency+over+how+decisions+are+made.+We+built+a+system+with+owners+and+sporting+directors+in+mind.+The+club+management+tool+is+an+online+platform+that+enables+teams+to+display+their+work+in+performance%2C+scouting%2C+recruitment%2C+and+squad+management.+The+tool+is+built+around+a+Monday.com+platform+with+built+in+security%2C+communication+tools%2C+and+a+phone+app.+The+default+system+covers+the+following+key+areas%3A+Worldwide+player+search+with+a+record+for+every+player+in+football%2C+along+with+links+to+their+MRKT+dataprofile%2C+Wyscout+profile+%28seperate+agreement+with+Wyscout+required%29%2C+and+key+data+points.+Workflow+to+allow+players+to+be+shortlisted+with+a+single+click.+Shortlists+for+each+position+along+with+a+scouting+checklist+to+bring+players+through+from+identification+to+signing.+Squad+Management+tool+allowing+better+squad+planning%2C+and+contract+management.+There+are+a+lot+more+features+that+we+retain+for+client+eyes+only+but+we+are+confident+that+the+system+provides+a+breakthrough+for+running+clubs+analytically.%26nbsp%3B+The+system+is+used+by+Champions+League+level+clubs+but+is+now+affordable+for+clubs+at+any+level.+Analytical+Thinking+How+do+you+want+to+play+football%3F+How+do+you+want+to+attack%3F+How+do+you+want+to+defend%3F+If+you+already+have+a+clear+game+model+and+club+philosophy+then+the+next+stage+is+to+turn+that+into+data+outcomes.+What+should+the+data+look+like+if+we+are+playing+how+we+want+to%3F+We+work+with+you+to+build+measurable+outcomes+from+data%2C+we+provide+over+70+metrics+on+a+match-by-match+basis.+Our+software+analyses+data+files%2C+picking+out+the+patterns+of+play+and+sequences+that+relate+closest+to+the+game+model+and+displays+the+outcomes+in+a+dashboard.+The+club+sets+targets+for+each+element+of+gameplay%2C+allowing+the+internal+staff+to+see+where+improvement+is+needed.+Insights+into+the+teams%E2%80%99+performance+can+be+found+by+accessing+dashboards+with+key+information.+Reports+for+senior+leadership+and+ownership+are+simple+with+the+ability+to+show+progress+against+targets+over+time.+Coaching+Staff%2C+Analysts%2C+and+Recruitment+Staff+can+use+the+data+to+plan+their+work+together%2C+identifying+where+coaching+and+recruitment+can+improve+performance.+Teams+cannot+be+analysed+in+isolation+so+we+also+include+the+ability+to+compare+the+team%E2%80%99s+performance+against+league+rivals.+Data+is+available+within+the+management+tool+for+all+league+rivals+and+within+the+manager+search+tool+for+every+league.%26nbsp%3B+Recruitment+A+club+with+a+clear+playing+identity+knows+how+the+team+should+play.+They+also+know+what+each+player+within+the+team+needs+to+contribute+for+the+team+to+succeed.+Data+helps+you+quickly+filter+players+to+prioritise+watching+those+most+likely+to+do+well+in+your+system.+Our+systems+have+more+granular+player+data+than+any+other+supplier.+These+are+the+systems+we+have+used+to+identify+undervalued+players+who+have+gone+from+League+Two+to+the+Premier+League.+Player+Search+Player+Search+contains+every+player+in+the+world.+They+are+easily+filtered+by+age%2C+league%2C+xG+and+xA+along+with+player+scores+derived+from+data.+You+can+simply+answer+queries+like+%E2%80%9Cwhich+players+under+21+have+played+the+most+minutes+in+France+2+or+England+5%3F%E2%80%9D+Or+%E2%80%9CWho+are+the+best+strikers+in+Denmark%3F%E2%80%9D+Once+your+list+appears+you+can+view+very+detailed+player+profiles.+Profiles+compare+players+to+others+in+the+same+league%2C+in+the+same+position.+We+do+not+make+blanket+quality+adjustments+depending+on+level.+The+idea+is+to+identify+the+best+players+within+leagues+for+further+scouting.+Data+is+broken+down+into+attacking%2C+defending%2C+passing+and+playing+style.+We+like+these+profiles%2C+they+cover+every+league+in+Wyscout%2C+we+have+profiles+going+back+several+years.+Use+them+well+and+you+can+cover+much+wider+markets+than+you+would+normally+be+able+to+search.+Detailed+Profiles+In+addition+to+the+standard+profile+we+also+started+to+build+more+detailed+metrics+ourselves%2C+and+over+the+last+5+years+have+developed+data+points+we+know+correlates+to+future+success.+For+example+box+defending+is+vital+for+centre+backs.+Our+advanced+profiles+now+allow+you+to+answer+questions+such+as+%E2%80%9CWhich+Premier+League+defenders+have+an+own+box+aerial+win+%25+in+the+75th+centile+and+also+have+xT+from+carries%2C+and+xT+from+passes+above+the+70th+centile%E2%80%9D+This+selects+this+list%2C+perhaps+a+few+surprises+but+generally+the+list+you+would+expect.+The+beauty+of+the+system+is+you+can+run+this+same+query+for+any+league.+So+if+you+want+to+know+who&amp;image=https%3A%2F%2Fmrktinsights.com%2Fwp-content%2Fuploads%2F2024%2F07%2Fimage-23.png&#039;, 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290.368 244.16 288.107V354.747H238.373C136.267 354.747 78.0267 284.747 75.6 168.267Z\" \/><\/svg>\t\t\t<\/a><\/li>\t\t<\/ul>\t<\/div><\/div>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--full post-6039 post type-post status-publish format-standard has-post-thumbnail hentry category-mrkt-insights category-uncategorized\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/25\/what-is-the-purpose-of-analytics\/\">\n\t\t\t<img decoding=\"async\" width=\"1190\" height=\"674\" src=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-25-11.53.31.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-25-11.53.31.png 1190w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-25-11.53.31-300x170.png 300w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-25-11.53.31-1024x580.png 1024w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-25-11.53.31-768x435.png 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t25\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tJul\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/mrktinsights.com\/index.php\/category\/mrkt-insights\/\" rel=\"tag\">MRKT Insights<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/mrktinsights.com\/index.php\/category\/uncategorized\/\" rel=\"tag\">Uncategorized<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/25\/what-is-the-purpose-of-analytics\/\">\n\t\tWhat is the purpose of analytics?\t<\/a>\n<\/h2>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Five years ago, I was sitting in a caf\u00e9 just off the M25, for our first-ever meeting with a potential client. We had written a speculative piece about how data analytics could help a Championship football club and were about to meet their Head of Recruitment. We were hired the same day, and MRKT Insights was born. In the followin<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--filled   qodef-html--link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/07\/25\/what-is-the-purpose-of-analytics\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div class=\"qodef-shortcode qodef-m  qodef-social-share clear 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2C+not+just+outcome.+I%E2%80%99ve+spoken+to+owners+who+believe+that+data+is+used%2C+after+all%2C+they%E2%80%99ve+bought+systems%2C+but+they+leave+all+football+decisions+to+a+sporting+director+and+have+no+proper+oversight+into+how+those+decisions+are+made.+MVP+or+MID%3F+We+like+to+concentrate+on+starting+a+club+towards+good+use+of+data+by+thinking+about+the+MVP.+Not+the+most+valuable+player+but+the+minimum+viable+product.+What+do+you+need+to+start+with%3F+You+don%E2%80%99t+need+to+start+with+world-class.+As+mentioned+earlier+the+key+things+are%3A+This+can+be+condensed+even+more+into+%E2%80%9CMeasure%2C+Improve%2C+Document%E2%80%9D+Measure+where+you+currently+are.+Work+out+a+way+to+Improve+the+situation+Document+it+%28write+it+down%29+so+you+can+show+the+logic+of+what+you+are+trying+to+do+and+look+back+to+learn+from+it.+You+can+turn+the+process+into+a+meeting+schedule+but+all+of+it+is+based+on+having+good+data+usage+embedded+in+the+club.+Set+out+what+you+want+to+play+like%2C+and+how+it+looks+in+data.+Game-by-game+data+%28and+video%29+informs+the+analysts+and+coaches.+Larger+data+samples+inform+the+recruitment+team+and&#039;, 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onclick=\"popUp=window.open(&#039;https:\/\/vkontakte.ru\/share.php?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F07%2F25%2Fwhat-is-the-purpose-of-analytics%2F&amp;title=What+is+the+purpose+of+analytics%3F&amp;description=Five+years+ago%2C+I+was+sitting+in+a+caf%C3%A9+just+off+the+M25%2C+for+our+first-ever+meeting+with+a+potential+client.+We+had+written+a+speculative+piece+about+how+data+analytics+could+help+a+Championship+football+club+and+were+about+to+meet+their+Head+of+Recruitment.+We+were+hired+the+same+day%2C+and+MRKT+Insights+was+born.+In+the+following+5+years+we+have+had+some+amazing+experiences%2C+working+closely+with+some+of+the+best+managers+and+sporting+directors.+We%E2%80%99ve+had+the+pleasure+of+seeing+players+we+identified+playing+in+League+Two+scoring+for+clients+in+the+Premier+League.+We%E2%80%99ve+enjoyed+title+wins+and+promotions%2C+player+of+the+year+awards%2C+and+huge+transfer+profits.+We%E2%80%99ve+had+cup+finals+and+amazing+European+nights.+We%E2%80%99ve+also+had+seasons+where+nothing+seemed+to+work.+Nothing+is+worse+than+sitting+in+a+meeting+where+there+are+no+simple+solutions.+The+team+is+depleted+with+injuries%2C+and+the+pressure+is+on.%C2%A0+Fan+and+media+pressure+is+so+hard+to+imagine+and+leads+to+a+lot+of+bad+decision-making%2C%C2%A0+but+when+you+are+in+a+room+with+people+who+are+getting+non-stop+abuse+you+understand+a+lot+more.+But+what+has+changed+over+that+time%3F+What+have+we+seen%2C+and+are+we+closer+to+understanding+what+analytics+can+and+can%26%238217%3Bt+do%3F+The+biggest+change+from+2019+to+2024+is+the+proliferation+of+data.+Between+2019-2022+most+clubs+we+spoke+to+did+not+use+data.+The+clubs+who+hired+us+were+early+adopters%2C+and+it+was+typically+that+the+owner%2C+sporting+director%2C+or+manager+followed+us+on+social+media+and+liked+the+players+we+talked+about+and+the+way+we+thought+about+football.+These+clubs+had+a+lot+of+success%2C+in+the+early+years%2C+where+simply+having+data+and+using+it+well+was+enough%2C+90%25+of+the+clubs+we+worked+with+improved+their+league+position.+Some+massively+so%2C+with+promotions+and+title+wins.+However%2C+what+connected+the+early+clients+was+that+the+whole+club+ethos+was+based+on+rational+decision-making.+We+joined+a+club+that+was+already+thinking+in+the+right+way+and+wanted+support+on+a+pathway+they+had+already+committed+to.+I%E2%80%99d+like+to+think+we+helped+achieve+those+goals%2C+and+we+have+maintained+good+connections+with+those+early+clients%2C+often+joining+them+for+projects+as+they+have+moved+up+through+the+leagues.+In+2024+everyone+has+at+least+some+data+available+to+them.+The+competitive+advantage+in+data+is+lower+than+in+2019%2C+but+it+still+exists.+It+still+exists+because+whilst+data+availability+is+far+higher%2C+good+data+usage+is+not+common.+Data+is+not+a+panacea+Even+good+data+usage+is+not+a+guarantee+of+success.+Budgets+matter%2C+good+players+always+have+choices%2C+and+competition+for+players+is+fierce.+Give+me+a+choice+between+a+%C2%A320m+League+One+budget+and+no+data%2C+and+a+%C2%A33m+budget+and+the+best+data+setup+in+the+world+and+I+take+the+%C2%A320m+every+time.%26nbsp%3B+However%2C+the+tools+required+to+use+data+well+are+not+expensive.+What+do+you+need%3F+We+can+supply+all+the+tools+needed+to+have+a+really+good+data+setup+within+a+club+for+a+very+low+price.%26nbsp%3B+Things+don%E2%80%99t+need+to+be+complicated.%26nbsp%3B+Simply+put+you+need%3A+You+can+have+more%2C+you+can+design+very+complicated+systems+that+merge+multiple+data+sources+into+a+beautiful+front+end.+I%E2%80%99ve+seen+lots+of+such+systems+that+have+had+a+lot+of+work+put+into+them+but+eventually%2C+one+of+two+things+happen+How+do+you+use+it%3F+The+early+adopters+built+data+into+their+clubs+from+the+top+down.+The+owner+insisted+that+was+the+way+they+wanted+their+club+run.%26nbsp%3B+They+hired+people+who+valued+it%2C+who+in+turn+hired+staff+who+could+use+data.+They+then+plugged+in+data+sources.+In+later+years+it+was+bottom-up.+People+thought+they+should+have+data+so+they+purchased+a+system%2C+maybe+several+systems+but+they+got+no+value+from+them.+Even+when+staff+used+them%2C+and+got+excited+about+the+possibilities+they+offered%2C+they+weren%E2%80%99t+valued+by+people+higher+up+so+they+did+not+influence+decisions.%26nbsp%3B+And+without+ownership+insisting+data+is+used+senior+staff+continued+to+trust+their+instincts+as+they+are+only+being+judged+on+outcomes+not+process.+%E2%80%9CWhat+are+the+numbers+like%3F%E2%80%9D+This+bottom-up+approach+involves+data+being+seen+as+a+separate+domain+where+senior+staff+ask+%E2%80%9CWhat+are+the+numbers+like%3F%E2%80%9D+and+the+geeky+guy+on+the+laptop+mentions+a+few+key+stats+or+puts+a+scatter+graph+up+on+the+big+screen.+A+box+is+ticked+but+has+minimal+impact+on+decisions+and+is+not+embedded+in+club+culture.+A+top-down+approach+is+the+only+way+to+get+alignment+around+the+importance+of+data-informed+decision-making.+The+best+data+clubs+are+run+by+people+who+insist+on+the+importance+of+data+and+judge+by+process%2C+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&#039;popupwindow&#039;, &#039;scrollbars=yes,width=800,height=400&#039;);popUp.focus();return false;\">\t\t\t\t\t<svg class=\"qodef-svg--vk qodef-vk-share\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"23\" height=\"23\"><path d=\"M31.4907 63.4907C0 94.9813 0 145.671 0 247.04V264.96C0 366.329 0 417.019 31.4907 448.509C62.9813 480 113.671 480 215.04 480H232.96C334.329 480 385.019 480 416.509 448.509C448 417.019 448 366.329 448 264.96V247.04C448 145.671 448 94.9813 416.509 63.4907C385.019 32 334.329 32 232.96 32H215.04C113.671 32 62.9813 32 31.4907 63.4907ZM75.6 168.267H126.747C128.427 253.76 166.133 289.973 196 297.44V168.267H244.16V242C273.653 238.827 304.64 205.227 315.093 168.267H363.253C359.313 187.435 351.46 205.583 340.186 221.579C328.913 237.574 314.461 251.071 297.733 261.227C316.41 270.499 332.907 283.63 346.132 299.751C359.357 315.873 369.01 334.618 374.453 354.747H321.44C316.555 337.262 306.614 321.61 292.865 309.754C279.117 297.899 262.173 290.368 244.16 288.107V354.747H238.373C136.267 354.747 78.0267 284.747 75.6 168.267Z\" \/><\/svg>\t\t\t<\/a><\/li>\t\t<\/ul>\t<\/div><\/div>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--full post-5978 post type-post status-publish format-standard has-post-thumbnail hentry category-mrkt-insights\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/06\/03\/complex-systems-in-football\/\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"363\" src=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/06\/image-7.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/06\/image-7.png 705w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2024\/06\/image-7-300x154.png 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/06\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t03\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tJun\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/mrktinsights.com\/index.php\/category\/mrkt-insights\/\" rel=\"tag\">MRKT Insights<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/06\/03\/complex-systems-in-football\/\">\n\t\tComplex Systems in Football\t<\/a>\n<\/h2>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Pep Guardiola : &#8220;Football is not A, B and C, what works last season will not necessarily work this season. What did not work last season, could work now. It is open, it is moving, it is like an animal, it develops. Sometimes it moves this way, sometimes it moves another way.&#8221; \u201cIt is open, it is moving, it is like an <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--filled   qodef-html--link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/06\/03\/complex-systems-in-football\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e 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onclick=\"popUp=window.open(&#039;https:\/\/www.tumblr.com\/share\/link?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F06%2F03%2Fcomplex-systems-in-football%2F&amp;name=Complex+Systems+in+Football&amp;description=Pep+Guardiola+%3A+%26%238220%3BFootball+is+not+A%2C+B+and+C%2C+what+works+last+season+will+not+necessarily+work+this+season.+What+did+not+work+last+season%2C+could+work+now.+It+is+open%2C+it+is+moving%2C+it+is+like+an+animal%2C+it+develops.+Sometimes+it+moves+this+way%2C+sometimes+it+moves+another+way.%26%238221%3B+%E2%80%9CIt+is+open%2C+it+is+moving%2C+it+is+like+an+animal%2C+it+develops.%E2%80%9D+Pep+phrases+this+in+an+interesting+way.+He+is+describing+the+characteristics+of+a+complex+system.+He+is+probably+referring+to+tactical+trends%2C+whether+adding+a+pure+9+in+Haaland%2C+or+a+dynamic+strikerless+front+3%2C+teams+find+ways+to+score+using+different+approaches.+Trends+in+how+teams+line+up+alter+over+time.%26nbsp%3B+This+applies+to+the+wider+definition+of+football+clubs+too.+They+are+also+complex+systems.%26nbsp%3B+Complex+systems+are+systems+composed+of+many+components+that+interact+with+each+other.+The+economy+or+the+natural+world+are+examples+of+such+systems.%26nbsp%3B+Modelling+such+systems+is+difficult.+We+know+that+changing+inputs+will+have+an+impact+on+the+output+but+we+can%E2%80%99t+know+for+sure+because+of+the+multiple+interactions+that+occur.+Even+in+the+most+basic+ways+we+can+see+this+in+football.+If+you+take+out+De+Bruyne+for+Doku+you+aren%E2%80%99t+just+swapping+two+attacking+midfielders.+You+are+removing+a+great+passer%2C+but+gaining+speed+and+dribbling.+You+can%E2%80%99t+expect+them+to+play+in+the+same+way%2C+and+the+players+around+them+will+change+what+they+do+to+make+the+best+use+of+the+skill-sets+on+the+pitch+around+them.+Adaptation+is+key+to+understanding+complex+systems.+The+change+in+the+system+was+one+player+for+one+player%2C+but+the+impact+was+felt+at+many+levels.+As+individual+players+they+understood+that+adjustments+had+been+made%2C+maybe+they+need+to+play+passes%2C+maybe+the+fullback+needs+to+overlap+less+or+make+more+inverted+runs.%26nbsp%3B+Could+we+model+how+the+change+impacted+City%E2%80%99s+likelihood+of+scoring+a+goal%3F+There+are+threat%2Fon+ball+value+models+that+can+show+what+a+player+generally+does.+However+there+are+a+lot+of+factors+that+change+that+likelihood+in+a+specific+game.+Maybe+the+fullback+is+scared+of+direct+1v1+running%2C+or+lacks+pace.+If+Doku+is+up+against+that+player+then+his+expected+output+is+probably+higher+than+against+a+generic+PL+defender.%26nbsp%3B+Another+feature+of+complex+systems+is+critical+transitions.+This+means+that+there+is+a+tipping+point+where+a+system+goes+into+failure.+Take+our+well-functioning+team.+The+goalkeeper+goes+off+injured%2C+but+there+is+no+replacement+on+the+bench%2C+only+one+element+of+the+system+has+changed+but+the+impact+is+critical.+Suddenly+a+non-specialist+has+to+go+in+goal%2C+the+team+changes+shape+%28adaptation%29+to+try+and+limit+the+number+of+shots+against+but+every+chance+conceded+is+now+far+more+likely+to+result+in+a+goal+against.+Football+teams+also+fit+the+nested+criteria+of+a+complex+system.+We+have+a+team+that+is+a+complex+system+in+itself%2C+made+up+of+players%2C+and+each+player+is+a+complex+system%2C+where+their+performance+levels+are+influenced+by+many+factors+%28physical%2C+psychological%2C+environmental%29.+The+performance+of+a+football+team+is+also+emergent.+This+means+that+players+interact+differently+when+together+than+they+would+individually.+A+good+example+is+Alphonso+Davies%2C+a+left-back+for+Bayern+Munich+but+an+attacker+for+a+national+team%2C+his+ability+is+valued+differently+in+different+contexts.%26nbsp%3B+A+head+coach+working+with+a+group+of+players+will+often+try+different+systems+to+see+the+best+way+they+can+work+with+them+to+produce+the+best+results.+Non-linear+%28butterly+effect%29+impacts+are+common+in+football%2C+a+small+change+can+have+an+outsized+impact.+A+missed+opportunity+can+lead+to+a+defeat%2C+which+can+lead+to+a+sacking+of+a+coach%2C+which+can+lead+to+a+player+being+sold%2C+which+can+lead+to+a+new+player+signing%2C+who+scores+30+goals%2C+and+is+sold+for+%C2%A350m+etc+etc+And+finally%2C+feedback+loops+are+part+of+complex+systems.+We+may+call+it+momentum+in+football%2C+we+win+some+games%2C+better+players+want+to+join%2C+we+sign+them%2C+we+win+more+games%2C+players+enjoy+winning+and+focus+more+on+the+right+preparation+which+enables+a+better+chance+to+win+each+game.+How+to+work+with+complex+systems+So+if+we+agree+these+systems+are+complex+then+how+does+that+change+how+we+work+within+them%3F+The+usual+approach+is+to+look+at+the+system+as+a+collection+of+individual+parts.+We+usually+then+focus+on+the+coaches+and+the+players+and+assign+blame+for+failure+onto+one+%28or+more%29+of+them.+This+is+sometimes+referred+to+as+a+reductionist+approach.+Even+if+we+appreciate+it+is+a+complex+system%2C+we+identify+one+part+of+the+system+and+assume+by+changing+that+part+we+will+improve+the+whole.+However+in+football%2C+and+other+complex+systems%2C+we+don%E2%80%99t+really+know+how+much+of+the+success+or+failure+is+reliant+on+each+individual+input.+And+even+if+we+change+that+person+%28input%29+we+rarely+do+so+in+isolation+and+without+changing+many+other+factors+at+the+same+time.+In+a+complex+system+we+see+the+football+club+as+being+more+than+just+the+sum+of+its+parts.+Ceteris+Paribus+and+the+problem+with+measuring+output+Ceteris+Paribus+means+%E2%80%9Call+else+remaining+equal%E2%80%9D+and+is+an+important+method+for+testing+impact.+For+example+if+we+sign+a+new+striker+ceteris+paribus+how+many+more+goals+would+we+forecast+for+the+team+next+year%3F+We+can+certainly+guesstimate+based+on+factors+like+their+xG+performance%2C+the+number+of+shots+they+generate+per+game%2C+the+creativity+of+the+players+in+our+team+in+terms+of+xA.%26nbsp%3B%26nbsp%3B%26nbsp%3B+But+football+teams+are+dynamic%2C+they+change+more+than+just+one+player+in+almost+every+game%2C+over+the+close+season+a+team+usually+changes+3-6+starting+players.+You+can+never+run+a+controlled+experiment.+We+can+work+with+generalities+but+they+always+seem+a+bit+lame.+Saying+%E2%80%9Ctypically+strikers+who+take+more+shots&#039;, 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onclick=\"popUp=window.open(&#039;https:\/\/vkontakte.ru\/share.php?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F06%2F03%2Fcomplex-systems-in-football%2F&amp;title=Complex+Systems+in+Football&amp;description=Pep+Guardiola+%3A+%26%238220%3BFootball+is+not+A%2C+B+and+C%2C+what+works+last+season+will+not+necessarily+work+this+season.+What+did+not+work+last+season%2C+could+work+now.+It+is+open%2C+it+is+moving%2C+it+is+like+an+animal%2C+it+develops.+Sometimes+it+moves+this+way%2C+sometimes+it+moves+another+way.%26%238221%3B+%E2%80%9CIt+is+open%2C+it+is+moving%2C+it+is+like+an+animal%2C+it+develops.%E2%80%9D+Pep+phrases+this+in+an+interesting+way.+He+is+describing+the+characteristics+of+a+complex+system.+He+is+probably+referring+to+tactical+trends%2C+whether+adding+a+pure+9+in+Haaland%2C+or+a+dynamic+strikerless+front+3%2C+teams+find+ways+to+score+using+different+approaches.+Trends+in+how+teams+line+up+alter+over+time.%26nbsp%3B+This+applies+to+the+wider+definition+of+football+clubs+too.+They+are+also+complex+systems.%26nbsp%3B+Complex+systems+are+systems+composed+of+many+components+that+interact+with+each+other.+The+economy+or+the+natural+world+are+examples+of+such+systems.%26nbsp%3B+Modelling+such+systems+is+difficult.+We+know+that+changing+inputs+will+have+an+impact+on+the+output+but+we+can%E2%80%99t+know+for+sure+because+of+the+multiple+interactions+that+occur.+Even+in+the+most+basic+ways+we+can+see+this+in+football.+If+you+take+out+De+Bruyne+for+Doku+you+aren%E2%80%99t+just+swapping+two+attacking+midfielders.+You+are+removing+a+great+passer%2C+but+gaining+speed+and+dribbling.+You+can%E2%80%99t+expect+them+to+play+in+the+same+way%2C+and+the+players+around+them+will+change+what+they+do+to+make+the+best+use+of+the+skill-sets+on+the+pitch+around+them.+Adaptation+is+key+to+understanding+complex+systems.+The+change+in+the+system+was+one+player+for+one+player%2C+but+the+impact+was+felt+at+many+levels.+As+individual+players+they+understood+that+adjustments+had+been+made%2C+maybe+they+need+to+play+passes%2C+maybe+the+fullback+needs+to+overlap+less+or+make+more+inverted+runs.%26nbsp%3B+Could+we+model+how+the+change+impacted+City%E2%80%99s+likelihood+of+scoring+a+goal%3F+There+are+threat%2Fon+ball+value+models+that+can+show+what+a+player+generally+does.+However+there+are+a+lot+of+factors+that+change+that+likelihood+in+a+specific+game.+Maybe+the+fullback+is+scared+of+direct+1v1+running%2C+or+lacks+pace.+If+Doku+is+up+against+that+player+then+his+expected+output+is+probably+higher+than+against+a+generic+PL+defender.%26nbsp%3B+Another+feature+of+complex+systems+is+critical+transitions.+This+means+that+there+is+a+tipping+point+where+a+system+goes+into+failure.+Take+our+well-functioning+team.+The+goalkeeper+goes+off+injured%2C+but+there+is+no+replacement+on+the+bench%2C+only+one+element+of+the+system+has+changed+but+the+impact+is+critical.+Suddenly+a+non-specialist+has+to+go+in+goal%2C+the+team+changes+shape+%28adaptation%29+to+try+and+limit+the+number+of+shots+against+but+every+chance+conceded+is+now+far+more+likely+to+result+in+a+goal+against.+Football+teams+also+fit+the+nested+criteria+of+a+complex+system.+We+have+a+team+that+is+a+complex+system+in+itself%2C+made+up+of+players%2C+and+each+player+is+a+complex+system%2C+where+their+performance+levels+are+influenced+by+many+factors+%28physical%2C+psychological%2C+environmental%29.+The+performance+of+a+football+team+is+also+emergent.+This+means+that+players+interact+differently+when+together+than+they+would+individually.+A+good+example+is+Alphonso+Davies%2C+a+left-back+for+Bayern+Munich+but+an+attacker+for+a+national+team%2C+his+ability+is+valued+differently+in+different+contexts.%26nbsp%3B+A+head+coach+working+with+a+group+of+players+will+often+try+different+systems+to+see+the+best+way+they+can+work+with+them+to+produce+the+best+results.+Non-linear+%28butterly+effect%29+impacts+are+common+in+football%2C+a+small+change+can+have+an+outsized+impact.+A+missed+opportunity+can+lead+to+a+defeat%2C+which+can+lead+to+a+sacking+of+a+coach%2C+which+can+lead+to+a+player+being+sold%2C+which+can+lead+to+a+new+player+signing%2C+who+scores+30+goals%2C+and+is+sold+for+%C2%A350m+etc+etc+And+finally%2C+feedback+loops+are+part+of+complex+systems.+We+may+call+it+momentum+in+football%2C+we+win+some+games%2C+better+players+want+to+join%2C+we+sign+them%2C+we+win+more+games%2C+players+enjoy+winning+and+focus+more+on+the+right+preparation+which+enables+a+better+chance+to+win+each+game.+How+to+work+with+complex+systems+So+if+we+agree+these+systems+are+complex+then+how+does+that+change+how+we+work+within+them%3F+The+usual+approach+is+to+look+at+the+system+as+a+collection+of+individual+parts.+We+usually+then+focus+on+the+coaches+and+the+players+and+assign+blame+for+failure+onto+one+%28or+more%29+of+them.+This+is+sometimes+referred+to+as+a+reductionist+approach.+Even+if+we+appreciate+it+is+a+complex+system%2C+we+identify+one+part+of+the+system+and+assume+by+changing+that+part+we+will+improve+the+whole.+However+in+football%2C+and+other+complex+systems%2C+we+don%E2%80%99t+really+know+how+much+of+the+success+or+failure+is+reliant+on+each+individual+input.+And+even+if+we+change+that+person+%28input%29+we+rarely+do+so+in+isolation+and+without+changing+many+other+factors+at+the+same+time.+In+a+complex+system+we+see+the+football+club+as+being+more+than+just+the+sum+of+its+parts.+Ceteris+Paribus+and+the+problem+with+measuring+output+Ceteris+Paribus+means+%E2%80%9Call+else+remaining+equal%E2%80%9D+and+is+an+important+method+for+testing+impact.+For+example+if+we+sign+a+new+striker+ceteris+paribus+how+many+more+goals+would+we+forecast+for+the+team+next+year%3F+We+can+certainly+guesstimate+based+on+factors+like+their+xG+performance%2C+the+number+of+shots+they+generate+per+game%2C+the+creativity+of+the+players+in+our+team+in+terms+of+xA.%26nbsp%3B%26nbsp%3B%26nbsp%3B+But+football+teams+are+dynamic%2C+they+change+more+than+just+one+player+in+almost+every+game%2C+over+the+close+season+a+team+usually+changes+3-6+starting+players.+You+can+never+run+a+controlled+experiment.+We+can+work+with+generalities+but+they+always+seem+a+bit+lame.+Saying+%E2%80%9Ctypically+strikers+who+take+more+shots&amp;image=https%3A%2F%2Fmrktinsights.com%2Fwp-content%2Fuploads%2F2024%2F06%2Fimage-7.png&#039;, 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class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/06\/01\/how-to-hire-a-football-coach-work-permit-service\/\">\n\t\tHow to hire a football coach: Work Permit Service\t<\/a>\n<\/h2>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">MRKT Insights have helped clubs navigate the work permit process for senior staff, including winning appeals. The head coach, or manager, is one of the most important recruitment decisions to get right for your football club. There are so many angles to consider. How are they from a tactical perspective? What are their man managem<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--filled   qodef-html--link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/06\/01\/how-to-hire-a-football-coach-work-permit-service\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div class=\"qodef-shortcode qodef-m  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onclick=\"popUp=window.open(&#039;https:\/\/www.tumblr.com\/share\/link?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F06%2F01%2Fhow-to-hire-a-football-coach-work-permit-service%2F&amp;name=How+to+hire+a+football+coach%3A+Work+Permit+Service&amp;description=MRKT+Insights+have+helped+clubs+navigate+the+work+permit+process+for+senior+staff%2C+including+winning+appeals.+The+head+coach%2C+or+manager%2C+is+one+of+the+most+important+recruitment+decisions+to+get+right+for+your+football+club.+There+are+so+many+angles+to+consider.+How+are+they+from+a+tactical+perspective%3F+What+are+their+man+management+skills+like%3F+How+do+they+deal+with+the+media%3F+What+is+their+game+model%3F+Do+they+have+the+requisite+experience%3F%26nbsp%3B+Our+previous+blog+on+hiring+head+coaches+look+into+these+facets+in+more+detail%2C+but%2C+finding+the+ideal+candidate+for+your+role+is+one+thing%2C+the+next+is%2C+are+you+actually+able+to+hire+them%3F+Why+can%26%238217%3Bt+we+just+hire+who+we+want%3F+Well%2C+perhaps%2C+one+day%2C+you+might+be+able+to.+But%2C+for+now%2C+the+UK+Government+says+that+your+head+coach+has+to+pass+a+certain+set+of+criteria+before+they+will+allow+someone+from+outside+of+the+UK+shores+to+come+and+manage+one+of+their+league+clubs.+The+current+legislation%2C+released+in+June+2023%2C+stipulates+that+a+prospective+Head+Coach+or+Manager+has+to+pass+certain+clauses+in+order+for+the+FA+to+give+the+green+light+to+the+Home+Office+to+issue+what+is+known+as+a+governing+body+exemption+%28GBE%29+which+all+sporting+bodies+have+had+to+provide+to+allow+non-UK+nationals+to+work+in+this+country+since+Brexit.+In+a+dim+and+distant+past%2C+a+notion+known+as+%E2%80%9Cfreedom+of+movement%E2%80%9D+was+introduced+in+the+European+Union%2C+and%2C+until+January+2021%2C+head+coaches%2C+and+other+non-playing+staff+could+be+appointed+at+an+English+club+without+many+restrictions+from+within+Europe.+Of+course%2C+more+complex+work+permits+were+required+for+non-EU+applicants%2C+even+before+2020.+So%2C+what+criteria+have+to+be+passed%3F+I%26%238217%3Bm+really+glad+that+you+asked%2C+otherwise+this+blog+would+be+quite+pointless.+In+a+way%2C+this+is+much+simpler+than+it+is+for+players.+Players+have+to+either+be+given+an+autopass+or+earn+15+points+via+various+criteria+to+allow+the+FA+to+recommend+to+the+Home+Office+that+a+work+permit+should+be+given.+For+a+head+coach%2C+the+following+is+in+the+regulations%2C+as+published+by+the+FA+in+May+2024%3A+The+%5Bprospective%5D+Manager+has%3A%26nbsp%3B+i.+Managed+a+club+in+a+%5BBand+1-5+league%5D+for+%5B24+months+continuously+or+36+months+total+in+the+last+5+years%5D+%3B+or%26nbsp%3B+ii.+Managed+an+international+team+for+the+%5B24+months+continuously+or+36+months+total+in+the+last+5+years%5D+which+had+an+Aggregated+FIFA+World+Ranking+of+50+or+above+for+the+entire+Prescribed+Time.%26nbsp%3B+There+are+other+aspects+to+the+process+as+well%2C+the+applicant+is+to+be+in+overall+charge+of+the+club%E2%80%99s+first+team%2C+a+GBE+will+not+be+granted+unless+the+applicant+has+a+UEFA+Pro+Licence+or+equivalent%2C+and%2C+interestingly%2C+a+GBE+will+only+be+granted+if+the+club+applying+do+not+have+a+current+head+coach+or+manager+in+post.+There+is+no+doubt+that+these+criteria+narrow+down+the+field+for+prospective+head+coaches.+What+is+a+Band+1-5+league%3F+All+the+leagues+in+the+world+have+been+put+into+bands+by+the+FA.%26nbsp%3B+These+bandings+have+been+relatively+well+publicised+when+discussing+player+recruitment%2C+but+the+meaning+of+them+is+slightly+more+simplified+for+head+coaches.+For+players%2C+the+number+of+points+earned+by+players+are+differentiated+by+banding%2C+with+Band+1+being+the+highest+band+and+Band+5+the+lowest.+For+head+coaches%2C+the+regulations+state+that+as+long+as+the+coach+has+been+in+charge+at+any+of+the+bandings+for+the+prescribed+time+then+that+satisfies+the+criteria.+So%2C+to+answer+the+question+directly%2C+the+leagues+are%3A+Band+1+English+Premier+League+Italian+Serie+A+Spanish+La+Liga+French+Ligue+1+German+Bundesliga+Band+2+Portuguese+Primeira+Division+Dutch+Eredivisie+Belgian+First+Division+A+%28Jupiler+Pro%29+Turkish+S%C3%BCper+Lig+Band+3+Scottish+Premiership+Brazilian+Serie+A+Argentinian+Premier+Divisi%C3%B3n+Mexican+Liga+MX+Major+League+Soccer+Band+4+Czech+First+League+Croatian+First+Football+League+Swiss+Super+League+Spanish+La+Liga+2+German+Bundesliga+2+Ukrainian+Premier+League+Greek+Superleague+Colombian+Categoria+Primera+A+Austrian+Football+Bundesliga+Danish+Superliga+Russian+Premier+League+French+Ligue+2+Band+5+Serbian+SuperLiga+Polish+Ekstraklasa+Slovenian+PrvaLiga+Chilean+Primera+Division+Swedish+Allsvenskan+Norwegian+Eliteserien+Italian+Serie+B+Hungarian+Namzeti+Bajnoksag+%21+Japanese+J1+League+South+Korean+K+League+1+Australian+A-League+The+Australian+A-League+was+added+to+Band+5+in+May+2024%2C+the+remainder+of+the+bandings+have+remained+the+same+since+2023%2C+but+have+seen+regular+minor+changes+since+being+brought+into+place+in+2020%2C+albeit+Band+1+and+Band+2+haven%E2%80%99t+changed+at+all+in+that+time.+So%2C+in+basic+terms%2C+if+a+manager+or+head+coach+has+been+working+in+one+of+these+leagues+for+the+requisite+amount+of+time%2C+then+they+could+feasibly+be+on+the+shopping+list+for+an+English+club+as+their+next+manager.+Who+has+been+appointed+having+passed+the+criteria%3F+There+have+been+a+number+of+appointments+using+this+set+of+criteria.+Many+of+these+appointments%2C+such+as+Antonio+Conte+at+Tottenham+or+Unai+Emery+at+Aston+Villa%2C+would%E2%80%99ve+taken+no+time+at+all+in+consideration+from+the+point+of+view+of+work+permits.+However%2C+there+have+been+other+appointments+that+would%E2%80%99ve+required+a+little+more+homework+by+the+club+and+the+authorities+involved.+We+have+attempted+to+list+the+head+coach+and+managerial+appointments+that+have+taken+place+since+the+regulations+came+into+force%2C+and+how+they+break+down+as+regards+to+the+criteria.+This+information+isn%E2%80%99t+publicly+available%2C+so+there+is+some+guesswork+as+to+how+managers+may+have+been+successful+in+their+exceptions+panels.+Taking+the+Premier+League+first+of+all%2C+the+vast+majority+of+managers+appointed%2C+12+out+of+15+%2880%25%29%2C+have+the+requisite+experience+from+the+last+five+years+of+their+career.+Of+those+who+don%26%238217%3Bt%2C+Ralf+Rangnick+is+probably+the+most+interesting+case.+There+is+a+strong+case+to+say+that+Rangnick+is&#039;, 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onclick=\"popUp=window.open(&#039;https:\/\/vkontakte.ru\/share.php?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F06%2F01%2Fhow-to-hire-a-football-coach-work-permit-service%2F&amp;title=How+to+hire+a+football+coach%3A+Work+Permit+Service&amp;description=MRKT+Insights+have+helped+clubs+navigate+the+work+permit+process+for+senior+staff%2C+including+winning+appeals.+The+head+coach%2C+or+manager%2C+is+one+of+the+most+important+recruitment+decisions+to+get+right+for+your+football+club.+There+are+so+many+angles+to+consider.+How+are+they+from+a+tactical+perspective%3F+What+are+their+man+management+skills+like%3F+How+do+they+deal+with+the+media%3F+What+is+their+game+model%3F+Do+they+have+the+requisite+experience%3F%26nbsp%3B+Our+previous+blog+on+hiring+head+coaches+look+into+these+facets+in+more+detail%2C+but%2C+finding+the+ideal+candidate+for+your+role+is+one+thing%2C+the+next+is%2C+are+you+actually+able+to+hire+them%3F+Why+can%26%238217%3Bt+we+just+hire+who+we+want%3F+Well%2C+perhaps%2C+one+day%2C+you+might+be+able+to.+But%2C+for+now%2C+the+UK+Government+says+that+your+head+coach+has+to+pass+a+certain+set+of+criteria+before+they+will+allow+someone+from+outside+of+the+UK+shores+to+come+and+manage+one+of+their+league+clubs.+The+current+legislation%2C+released+in+June+2023%2C+stipulates+that+a+prospective+Head+Coach+or+Manager+has+to+pass+certain+clauses+in+order+for+the+FA+to+give+the+green+light+to+the+Home+Office+to+issue+what+is+known+as+a+governing+body+exemption+%28GBE%29+which+all+sporting+bodies+have+had+to+provide+to+allow+non-UK+nationals+to+work+in+this+country+since+Brexit.+In+a+dim+and+distant+past%2C+a+notion+known+as+%E2%80%9Cfreedom+of+movement%E2%80%9D+was+introduced+in+the+European+Union%2C+and%2C+until+January+2021%2C+head+coaches%2C+and+other+non-playing+staff+could+be+appointed+at+an+English+club+without+many+restrictions+from+within+Europe.+Of+course%2C+more+complex+work+permits+were+required+for+non-EU+applicants%2C+even+before+2020.+So%2C+what+criteria+have+to+be+passed%3F+I%26%238217%3Bm+really+glad+that+you+asked%2C+otherwise+this+blog+would+be+quite+pointless.+In+a+way%2C+this+is+much+simpler+than+it+is+for+players.+Players+have+to+either+be+given+an+autopass+or+earn+15+points+via+various+criteria+to+allow+the+FA+to+recommend+to+the+Home+Office+that+a+work+permit+should+be+given.+For+a+head+coach%2C+the+following+is+in+the+regulations%2C+as+published+by+the+FA+in+May+2024%3A+The+%5Bprospective%5D+Manager+has%3A%26nbsp%3B+i.+Managed+a+club+in+a+%5BBand+1-5+league%5D+for+%5B24+months+continuously+or+36+months+total+in+the+last+5+years%5D+%3B+or%26nbsp%3B+ii.+Managed+an+international+team+for+the+%5B24+months+continuously+or+36+months+total+in+the+last+5+years%5D+which+had+an+Aggregated+FIFA+World+Ranking+of+50+or+above+for+the+entire+Prescribed+Time.%26nbsp%3B+There+are+other+aspects+to+the+process+as+well%2C+the+applicant+is+to+be+in+overall+charge+of+the+club%E2%80%99s+first+team%2C+a+GBE+will+not+be+granted+unless+the+applicant+has+a+UEFA+Pro+Licence+or+equivalent%2C+and%2C+interestingly%2C+a+GBE+will+only+be+granted+if+the+club+applying+do+not+have+a+current+head+coach+or+manager+in+post.+There+is+no+doubt+that+these+criteria+narrow+down+the+field+for+prospective+head+coaches.+What+is+a+Band+1-5+league%3F+All+the+leagues+in+the+world+have+been+put+into+bands+by+the+FA.%26nbsp%3B+These+bandings+have+been+relatively+well+publicised+when+discussing+player+recruitment%2C+but+the+meaning+of+them+is+slightly+more+simplified+for+head+coaches.+For+players%2C+the+number+of+points+earned+by+players+are+differentiated+by+banding%2C+with+Band+1+being+the+highest+band+and+Band+5+the+lowest.+For+head+coaches%2C+the+regulations+state+that+as+long+as+the+coach+has+been+in+charge+at+any+of+the+bandings+for+the+prescribed+time+then+that+satisfies+the+criteria.+So%2C+to+answer+the+question+directly%2C+the+leagues+are%3A+Band+1+English+Premier+League+Italian+Serie+A+Spanish+La+Liga+French+Ligue+1+German+Bundesliga+Band+2+Portuguese+Primeira+Division+Dutch+Eredivisie+Belgian+First+Division+A+%28Jupiler+Pro%29+Turkish+S%C3%BCper+Lig+Band+3+Scottish+Premiership+Brazilian+Serie+A+Argentinian+Premier+Divisi%C3%B3n+Mexican+Liga+MX+Major+League+Soccer+Band+4+Czech+First+League+Croatian+First+Football+League+Swiss+Super+League+Spanish+La+Liga+2+German+Bundesliga+2+Ukrainian+Premier+League+Greek+Superleague+Colombian+Categoria+Primera+A+Austrian+Football+Bundesliga+Danish+Superliga+Russian+Premier+League+French+Ligue+2+Band+5+Serbian+SuperLiga+Polish+Ekstraklasa+Slovenian+PrvaLiga+Chilean+Primera+Division+Swedish+Allsvenskan+Norwegian+Eliteserien+Italian+Serie+B+Hungarian+Namzeti+Bajnoksag+%21+Japanese+J1+League+South+Korean+K+League+1+Australian+A-League+The+Australian+A-League+was+added+to+Band+5+in+May+2024%2C+the+remainder+of+the+bandings+have+remained+the+same+since+2023%2C+but+have+seen+regular+minor+changes+since+being+brought+into+place+in+2020%2C+albeit+Band+1+and+Band+2+haven%E2%80%99t+changed+at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&#039;popupwindow&#039;, &#039;scrollbars=yes,width=800,height=400&#039;);popUp.focus();return false;\">\t\t\t\t\t<svg class=\"qodef-svg--vk qodef-vk-share\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"23\" height=\"23\"><path d=\"M31.4907 63.4907C0 94.9813 0 145.671 0 247.04V264.96C0 366.329 0 417.019 31.4907 448.509C62.9813 480 113.671 480 215.04 480H232.96C334.329 480 385.019 480 416.509 448.509C448 417.019 448 366.329 448 264.96V247.04C448 145.671 448 94.9813 416.509 63.4907C385.019 32 334.329 32 232.96 32H215.04C113.671 32 62.9813 32 31.4907 63.4907ZM75.6 168.267H126.747C128.427 253.76 166.133 289.973 196 297.44V168.267H244.16V242C273.653 238.827 304.64 205.227 315.093 168.267H363.253C359.313 187.435 351.46 205.583 340.186 221.579C328.913 237.574 314.461 251.071 297.733 261.227C316.41 270.499 332.907 283.63 346.132 299.751C359.357 315.873 369.01 334.618 374.453 354.747H321.44C316.555 337.262 306.614 321.61 292.865 309.754C279.117 297.899 262.173 290.368 244.16 288.107V354.747H238.373C136.267 354.747 78.0267 284.747 75.6 168.267Z\" \/><\/svg>\t\t\t<\/a><\/li>\t\t<\/ul>\t<\/div><\/div>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--full post-5961 post type-post status-publish format-standard hentry category-mrkt-insights\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/05\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t24\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tMay\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/mrktinsights.com\/index.php\/category\/mrkt-insights\/\" rel=\"tag\">MRKT Insights<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/05\/24\/hiring-head-coaches-why-style-matters\/\">\n\t\tHiring Head Coaches &#8211; Why Style Matters.\t<\/a>\n<\/h2>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Staff in major European clubs are being summoned to meeting rooms. Their clubs need a new head coach, someone who can be trusted to work well with their star players with a track record of success. The staff enter the room and find their seats, they look from the technical director to the director of strategy, to the general manag<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--filled   qodef-html--link\" href=\"https:\/\/mrktinsights.com\/index.php\/2024\/05\/24\/hiring-head-coaches-why-style-matters\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right 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16-16c0-8.838-7.164-16-16-16zm1.248 20.326c-1.17-.09-1.66-.67-2.576-1.228-.504 2.644-1.12 5.18-2.944 6.502-.564-3.994.826-6.994 1.472-10.18-1.1-1.854.132-5.58 2.452-4.662 2.854 1.13-2.474 6.886 1.104 7.604 3.734.752 5.26-6.48 2.944-8.832-3.348-3.396-9.74-.078-8.954 4.784.192 1.188 1.418 1.548.49 3.19-2.142-.474-2.782-2.164-2.7-4.416.132-3.686 3.312-6.266 6.502-6.624 4.034-.452 7.818 1.48 8.342 5.274.59 4.282-1.82 8.922-6.132 8.588z\" \/><\/svg>\t\t\t<\/a><\/li><li class=\"qodef-tumblr-share\">\t<a itemprop=\"url\" class=\"qodef-share-link\" href=\"#\" onclick=\"popUp=window.open(&#039;https:\/\/www.tumblr.com\/share\/link?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F05%2F24%2Fhiring-head-coaches-why-style-matters%2F&amp;name=Hiring+Head+Coaches+%26%238211%3B+Why+Style+Matters.&amp;description=Staff+in+major+European+clubs+are+being+summoned+to+meeting+rooms.+Their+clubs+need+a+new+head+coach%2C+someone+who+can+be+trusted+to+work+well+with+their+star+players+with+a+track+record+of+success.+The+staff+enter+the+room+and+find+their+seats%2C+they+look+from+the+technical+director+to+the+director+of+strategy%2C+to+the+general+manager+standing+in+front+of+a+flip+chart%2C+pen+in+hand%2C+the+room+falls+into+expectant+silence.+Finally%2C+the+technical+director+clears+his+throat%2C+looking+at+the+floor%2C+%E2%80%9CErr+right+lads%2C+any+ideas%3F%E2%80%9D+This+summer+is+the+perfect+storm%2C+more+top+jobs+are+available+with+few+obvious+candidates.+It+was+only+a+few+years+ago+that+Carlo+Ancelotti+took+a+job+at+15th-placed+Everton%2C+partly+due+to+a+lack+of+obvious+openings+at+a+Champions+League-level+club.+Different+clubs+have+different+appetites+for+risk%2C+Arsenal%2C+and+Dortmund+took+risks+on+managers+%28which+as+always+will+be+used+interchangeably+with+Head+Coach+in+this+article%29+who+fell+outside+of+the+%E2%80%9Cproven+winner+with+a+track+record+of+playing+the+right+sort+of+football%E2%80%9D+criteria+used+by+most+elite+clubs.+There+are+a+handful+of+managers+who+meet+the+criteria+and+are+out+of+work%2C+Mourinho+and+Conte+for+example+but+this+is+where+we+run+into+our+first+modern+football+issue.+Who+runs+the+club%3F+The+theory+is+simple%2C+an+owner+buys+a+club%2C+he+then+appoints+a+Technical+Director+%2F+Director+of+Football+who+then+employs+a+Head+Coach.+This+is+the+hierarchy.+The+problem+with+this+is+the+Head+Coach+is+seen+and+treated+by+everyone+in+the+club+as+%E2%80%9Cthe+gaffer%E2%80%9D.+Some+managers+are+more+gaffer-ish+than+others.%26nbsp%3B+Technical+Directors+want+a+Head+Coach+who+treats+them+as%2C+at+least%2C+an+equal%2C+and+makes+them+part+of+the+process+when+thinking+through+their+strategy+for+the+first+team.+Rightly+or+wrongly+some+managers+are+seen+as+not+wanting+to+work+with+Technical+Directors+and+wanting+full+control+over+areas+the+Technical+Director+sees+as+their+remit.%26nbsp%3B%26nbsp%3B+People+who+reach+top+positions+in+football+have+fought+off+a+lot+of+competition+to+get+the+job.+They+will+face+a+lot+of+criticism+if+things+go+wrong.+They+don%E2%80%99t+want+to+be+hostages+of+other+people%E2%80%99s+decisions+so+they+generally+do+fight+for+control.%26nbsp%3B+So+few+Technical+Directors+will+actively+choose+people+perceived+as+being+controlling+even+if+they+have+had+success.+They+are+typically+the+choices+of+owners+and+fewer+and+fewer+of+the+biggest+clubs+are+owner-run.%26nbsp%3B+How+do+they+play%3F+Most+elite+level+clubs+play+a+similar+style+of+football.+They+control+possession%2C+they+are+used+to+breaking+down+deep+defences%2C+they+tend+to+play+a+high+defensive+line+and+look+to+regain+the+ball+high+up+the+pitch.+They+also+have+technically+proficient+players+with+good+athleticism.%26nbsp%3B+So+good+teams%2C+play+good+football%2C+with+good+players.+What+if+you+have+players+who+are+less+good%3F%26nbsp%3B+You+have+to+adapt%2C+sit+deeper%2C+play+longer%2C+look+to+counter%3F+Lots+of+Head+Coaches+do+this.+But+by+doing+so+are+they+costing+themselves+the+opportunity+to+coach+at+a+higher+level%3F+One+of+the+tools+we+have+developed+in+the+last+year+is+a+system+that+looks+at+the+style+of+play+a+manager+has+implemented.%26nbsp%3B+We+aren%E2%80%99t+looking+at+how+good+the+team+is+but+at+the+way+the+team+plays.%26nbsp%3B+%E2%80%9CAttacking+Possession%E2%80%9D+is+our+name+for+a+bundle+of+different+metrics+that+show+how+a+team+builds+the+attack%2C+and+retains+the+ball+in+the+final+third%2C+it+looks+at+certain+types+of+build+up+zone+and+pass+type.+It+deliberately+excludes+xG+and+other+factors+that+measure+effectiveness%2C+we+just+want+to+know+the+style.+We+have+the+same+for+%E2%80%9CAttacking+Pressure%E2%80%9D+which+looks+at+territory.+That+measure+concentrates+mainly+on+pinning+the+opposition+back+high+up+the+pitch.+What+we+find+is+that+to+be+elite+a+team+needs+to+dominate+in+both+Possession+and+Pressure.+Think+of+Guardiola+and+Klopp+with+high+turnovers%2C+territorial+dominance%2C+and+a+high+line+but+also+dominance+of+the+ball.+In+lower+leagues%2C+Pressure+correlates+more+highly+than+Possession+for+success.+Possession+doesn%E2%80%99t+seem+to+matter+much+at+all.+In+the+higher+leagues%2C+our+Attacking+Possession+basket+is+key%2C+correlating+very+highly+with+the+top+end+of+the+leagues.+Using+this+information+we+can+very+quickly+assign+scores+to+every+manager+in+world+football+to+show+evidence+of+them+having+coached+in+a+possession+or+pressure-heavy+system.+We+score+both+contextually+%28within+that+season+in+their+league%29+and+globally+%28within+all+seasons+recorded+across+all+leagues%29.+So+what+have+we+found%3F+Our+data+goes+back+to+15%2F16+so+we+are+able+to+track+the+progress+of+coaches+at+different+clubs%2C+and+look+at+the+ones+who+have+progressed+up+the+leagues+and+those+that+haven%E2%80%99t.+What+we+have+found+is+that+the+Head+Coaches+who+have+been+hired+by+clubs+at+higher+levels+are+those+who+play+in+an+%E2%80%9Cattacking+possession%E2%80%9D+style+EVEN+IF+the+results+haven%E2%80%99t+stood+out.+Attacking+Possession+%28and+pressure%29+are+ranked+on+a+scale+of+0.00-1.00+%28you+can+call+it+0-100+if+you+prefer%29+If+we+look+in+England+at+League+One+then+4+managers+have+hit+the+threshold+of+0.87%2C+and+all+4+have+gone+onto+higher+levels%3B+McKenna+%28Ipswich%29%2C+Martin+%28MK%29%2C+Manning+%28MK%29%2C+Smith+%28Walsall%29.+In+the+Championship+we+have+Martin+%28Swansea%2FSouthampton%29%2C+Farke+%28Norwich%2FLeeds%29%2C+Jokanovic%2FParker%2FSilva+%28Fulham%29%2C+Potter+%28Swansea%29%2C+Carrick+%28Boro%29%2C+Frank+%28Brentford%29%2C+Kompany+%28Burnley%29%2C+and+Maresca+%28Leicester%29.+Apart+from+Carrick+and+Martin+all+the+others+have+won+promotion+or+been+appointed+by+Premier+League+teams.+Potter+has+consistently+shown+he+can+coach+an+attacking+possession+system.+This+does+not+mean+the+results+have+followed%2C+but+he+can+coach+teams+to+play+in+a+style+that+correlates+with+success.+But+Potter+failed+at+Chelsea%2C+and+Brighton+are+better+since+he+left%3F%21+Maybe+%28although+it+is+fair+to+say+he+progressed+Brighton+a+lot%29+but+again+we+aren%E2%80%99t+saying+this+guarantees+success+only+that+part&#039;, &#039;popupwindow&#039;, &#039;scrollbars=yes,width=800,height=400&#039;);popUp.focus();return false;\">\t\t\t\t\t<svg class=\"qodef-svg--tumblr qodef-tumblr-share\" width=\"23\" height=\"23\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 0C7.164 0 0 7.164 0 16s7.164 16 16 16 16-7.164 16-16c0-8.838-7.164-16-16-16zm5.998 14.8H17.2l-.002 4.39c0 1.114-.014 1.756.104 2.072.118.314.41.64.73.828.426.256.91.382 1.456.382.972 0 1.546-.128 2.508-.76V24.6c-.82.386-1.534.61-2.2.766-.664.156-1.382.234-2.156.234-.878 0-1.396-.11-2.07-.332-.674-.222-1.25-.54-1.726-.948-.478-.41-.806-.848-.992-1.31-.184-.462-.276-1.132-.276-2.01v-6.732h-2.574v-2.72c.754-.244 1.598-.596 2.134-1.054.538-.458.97-1.006 1.296-1.648.324-.638.548-1.456.672-2.446H17.2v4.8h4.798v3.6z\" \/><\/svg>\t\t\t<\/a><\/li><li class=\"qodef-vk-share\">\t<a itemprop=\"url\" class=\"qodef-share-link\" href=\"#\" onclick=\"popUp=window.open(&#039;https:\/\/vkontakte.ru\/share.php?url=https%3A%2F%2Fmrktinsights.com%2Findex.php%2F2024%2F05%2F24%2Fhiring-head-coaches-why-style-matters%2F&amp;title=Hiring+Head+Coaches+%26%238211%3B+Why+Style+Matters.&amp;description=Staff+in+major+European+clubs+are+being+summoned+to+meeting+rooms.+Their+clubs+need+a+new+head+coach%2C+someone+who+can+be+trusted+to+work+well+with+their+star+players+with+a+track+record+of+success.+The+staff+enter+the+room+and+find+their+seats%2C+they+look+from+the+technical+director+to+the+director+of+strategy%2C+to+the+general+manager+standing+in+front+of+a+flip+chart%2C+pen+in+hand%2C+the+room+falls+into+expectant+silence.+Finally%2C+the+technical+director+clears+his+throat%2C+looking+at+the+floor%2C+%E2%80%9CErr+right+lads%2C+any+ideas%3F%E2%80%9D+This+summer+is+the+perfect+storm%2C+more+top+jobs+are+available+with+few+obvious+candidates.+It+was+only+a+few+years+ago+that+Carlo+Ancelotti+took+a+job+at+15th-placed+Everton%2C+partly+due+to+a+lack+of+obvious+openings+at+a+Champions+League-level+club.+Different+clubs+have+different+appetites+for+risk%2C+Arsenal%2C+and+Dortmund+took+risks+on+managers+%28which+as+always+will+be+used+interchangeably+with+Head+Coach+in+this+article%29+who+fell+outside+of+the+%E2%80%9Cproven+winner+with+a+track+record+of+playing+the+right+sort+of+football%E2%80%9D+criteria+used+by+most+elite+clubs.+There+are+a+handful+of+managers+who+meet+the+criteria+and+are+out+of+work%2C+Mourinho+and+Conte+for+example+but+this+is+where+we+run+into+our+first+modern+football+issue.+Who+runs+the+club%3F+The+theory+is+simple%2C+an+owner+buys+a+club%2C+he+then+appoints+a+Technical+Director+%2F+Director+of+Football+who+then+employs+a+Head+Coach.+This+is+the+hierarchy.+The+problem+with+this+is+the+Head+Coach+is+seen+and+treated+by+everyone+in+the+club+as+%E2%80%9Cthe+gaffer%E2%80%9D.+Some+managers+are+more+gaffer-ish+than+others.%26nbsp%3B+Technical+Directors+want+a+Head+Coach+who+treats+them+as%2C+at+least%2C+an+equal%2C+and+makes+them+part+of+the+process+when+thinking+through+their+strategy+for+the+first+team.+Rightly+or+wrongly+some+managers+are+seen+as+not+wanting+to+work+with+Technical+Directors+and+wanting+full+control+over+areas+the+Technical+Director+sees+as+their+remit.%26nbsp%3B%26nbsp%3B+People+who+reach+top+positions+in+football+have+fought+off+a+lot+of+competition+to+get+the+job.+They+will+face+a+lot+of+criticism+if+things+go+wrong.+They+don%E2%80%99t+want+to+be+hostages+of+other+people%E2%80%99s+decisions+so+they+generally+do+fight+for+control.%26nbsp%3B+So+few+Technical+Directors+will+actively+choose+people+perceived+as+being+controlling+even+if+they+have+had+success.+They+are+typically+the+choices+of+owners+and+fewer+and+fewer+of+the+biggest+clubs+are+owner-run.%26nbsp%3B+How+do+they+play%3F+Most+elite+level+clubs+play+a+similar+style+of+football.+They+control+possession%2C+they+are+used+to+breaking+down+deep+defences%2C+they+tend+to+play+a+high+defensive+line+and+look+to+regain+the+ball+high+up+the+pitch.+They+also+have+technically+proficient+players+with+good+athleticism.%26nbsp%3B+So+good+teams%2C+play+good+football%2C+with+good+players.+What+if+you+have+players+who+are+less+good%3F%26nbsp%3B+You+have+to+adapt%2C+sit+deeper%2C+play+longer%2C+look+to+counter%3F+Lots+of+Head+Coaches+do+this.+But+by+doing+so+are+they+costing+themselves+the+opportunity+to+coach+at+a+higher+level%3F+One+of+the+tools+we+have+developed+in+the+last+year+is+a+system+that+looks+at+the+style+of+play+a+manager+has+implemented.%26nbsp%3B+We+aren%E2%80%99t+looking+at+how+good+the+team+is+but+at+the+way+the+team+plays.%26nbsp%3B+%E2%80%9CAttacking+Possession%E2%80%9D+is+our+name+for+a+bundle+of+different+metrics+that+show+how+a+team+builds+the+attack%2C+and+retains+the+ball+in+the+final+third%2C+it+looks+at+certain+types+of+build+up+zone+and+pass+type.+It+deliberately+excludes+xG+and+other+factors+that+measure+effectiveness%2C+we+just+want+to+know+the+style.+We+have+the+same+for+%E2%80%9CAttacking+Pressure%E2%80%9D+which+looks+at+territory.+That+measure+concentrates+mainly+on+pinning+the+opposition+back+high+up+the+pitch.+What+we+find+is+that+to+be+elite+a+team+needs+to+dominate+in+both+Possession+and+Pressure.+Think+of+Guardiola+and+Klopp+with+high+turnovers%2C+territorial+dominance%2C+and+a+high+line+but+also+dominance+of+the+ball.+In+lower+leagues%2C+Pressure+correlates+more+highly+than+Possession+for+success.+Possession+doesn%E2%80%99t+seem+to+matter+much+at+all.+In+the+higher+leagues%2C+our+Attacking+Possession+basket+is+key%2C+correlating+very+highly+with+the+top+end+of+the+leagues.+Using+this+information+we+can+very+quickly+assign+scores+to+every+manager+in+world+football+to+show+evidence+of+them+having+coached+in+a+possession+or+pressure-heavy+system.+We+score+both+contextually+%28within+that+season+in+their+league%29+and+globally+%28within+all+seasons+recorded+across+all+leagues%29.+So+what+have+we+found%3F+Our+data+goes+back+to+15%2F16+so+we+are+able+to+track+the+progress+of+coaches+at+different+clubs%2C+and+look+at+the+ones+who+have+progressed+up+the+leagues+and+those+that+haven%E2%80%99t.+What+we+have+found+is+that+the+Head+Coaches+who+have+been+hired+by+clubs+at+higher+levels+are+those+who+play+in+an+%E2%80%9Cattacking+possession%E2%80%9D+style+EVEN+IF+the+results+haven%E2%80%99t+stood+out.+Attacking+Possession+%28and+pressure%29+are+ranked+on+a+scale+of+0.00-1.00+%28you+can+call+it+0-100+if+you+prefer%29+If+we+look+in+England+at+League+One+then+4+managers+have+hit+the+threshold+of+0.87%2C+and+all+4+have+gone+onto+higher+levels%3B+McKenna+%28Ipswich%29%2C+Martin+%28MK%29%2C+Manning+%28MK%29%2C+Smith+%28Walsall%29.+In+the+Championship+we+have+Martin+%28Swansea%2FSouthampton%29%2C+Farke+%28Norwich%2FLeeds%29%2C+Jokanovic%2FParker%2FSilva+%28Fulham%29%2C+Potter+%28Swansea%29%2C+Carrick+%28Boro%29%2C+Frank+%28Brentford%29%2C+Kompany+%28Burnley%29%2C+and+Maresca+%28Leicester%29.+Apart+from+Carrick+and+Martin+all+the+others+have+won+promotion+or+been+appointed+by+Premier+League+teams.+Potter+has+consistently+shown+he+can+coach+an+attacking+possession+system.+This+does+not+mean+the+results+have+followed%2C+but+he+can+coach+teams+to+play+in+a+style+that+correlates+with+success.+But+Potter+failed+at+Chelsea%2C+and+Brighton+are+better+since+he+left%3F%21+Maybe+%28although+it+is+fair+to+say+he+progressed+Brighton+a+lot%29+but+again+we+aren%E2%80%99t+saying+this+guarantees+success+only+that+part&#039;, 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Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo conseqat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur Read More Share 06 Feb InvestmentResearch Latest news from the economy world Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo conseqat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur Read More Share 06 Feb EconomyInvestment Business &amp; plan scheming Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo conseqat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur Read More Share 06 Feb EconomyResearch Sed ut Perspiciatis unde Omnis Pers piciatis unde By Ingrid Vulk 06 Feb InvestmentResearch Innovative ideas for small businesses Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo conseqat. 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