{"id":1397,"date":"2020-03-24T15:23:02","date_gmt":"2020-03-24T15:23:02","guid":{"rendered":"https:\/\/mrktinsights.com\/?p=1397"},"modified":"2020-03-24T15:23:04","modified_gmt":"2020-03-24T15:23:04","slug":"the-importance-of-understanding-the-market","status":"publish","type":"post","link":"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/","title":{"rendered":"The Importance of Understanding The Market"},"content":{"rendered":"\n<p>You wouldn\u2019t go to the greengrocers to pick up a premium cut\nof steak, so why do clubs continue to go to the wrong shop to buy the\ningredients they are looking for? <\/p>\n\n\n\n<p>Like anyone who shops regularly, football clubs will\ncontinue to return to markets where they have a proven track record of\nsuccessful purchases. This is a natural and logical step, but it means that the\npurchaser can become bound to a supply of limited stock. First, we need to\nunderstand why clubs continue to shop in these proven markets. Often it is due\nto similarity in playing style between leagues, with domestic markets proving\nreliable sources of players able to adapt to the league. <\/p>\n\n\n\n<p>Let\u2019s take the example of an EFL League One club looking to\nbring in a dominant centre back. Traditionally clubs look to the EFL and\nNational League due to the similar demands that are asked of centre backs in\nthese leagues. League One requires a centre back to contest a high volume of\naerial duels, as do League Two and the National League. However, it is likely\nthat the other 23 clubs in League One are also looking in these markets, so\ndemand can outweigh supply which in turn drives prices up. Clubs are posed the\nquestion of; is it possible to find a centre back with these characteristics\noutside of the domestic market? <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-p90-1024x632.png\" alt=\"\" class=\"wp-image-1399\" srcset=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-p90-1024x632.png 1024w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-p90-300x185.png 300w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-p90-768x474.png 768w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-p90.png 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-Success-1024x635.png\" alt=\"\" class=\"wp-image-1400\" srcset=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-Success-1024x635.png 1024w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-Success-300x186.png 300w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-Success-768x476.png 768w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-Success.png 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The answer is yes, however knowing which league to shop in\nis the conundrum. Understanding the demands and requirements of your own league\nwill guide you to markets with similar characteristics. Taking the example of a\ndominant centre back that contests a high volume of aerial duels, there is a\nhigh correlation between the demands of League One and Fortuna National League\nin the Czech Republic. This is not to say that there is not value in other\nmarkets but the transition between the Fortuna National League and League One\nis likely to be easier for the player to make. In contrast, a centre back\ncoming from Liga Pro in Portugal is likely to find the transition harder. This\nis due to centre backs in Portugal\u2019s Pro Liga contesting 40% fewer aerial duels\nper 90 minutes and traditionally being less dominant. <\/p>\n\n\n\n<p>With clubs lower down the EFL likely to feel the pinch given\nthe current economic climate, it is going to be necessary that they become\npragmatic and creative in their recruitment approach. Using a combination of\ndata, video scouting and contacts with local agents if required. MRKT Insights\ncan provide an in-depth understanding of markets that clubs can exploit to gain\nan advantage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You wouldn\u2019t go to the greengrocers to pick up a premium cut of steak, so why do clubs continue to go to the wrong shop to buy the ingredients they are looking for? Like anyone who shops regularly, football clubs will continue to return to markets where they have a proven track record of successful purchases. This is a natural and logical step, but it means that the purchaser can become bound to a supply of limited stock. First, we need to understand why clubs continue to shop in these proven markets. Often it is due to similarity in playing style between leagues, with domestic markets proving reliable sources of players able to adapt to the league. Let\u2019s take the example of an EFL League One club looking to bring in a dominant centre back. Traditionally clubs look to the EFL and National League due to the similar demands that are asked of centre backs in these leagues. League One requires a centre back to contest a high volume of aerial duels, as do League Two and the National League. However, it is likely that the other 23 clubs in League One are also looking in these markets, so demand can outweigh supply which in turn drives prices up. Clubs are posed the question of; is it possible to find a centre back with these characteristics outside of the domestic market? The answer is yes, however knowing which league to shop in is the conundrum. Understanding the demands and requirements of your own league will guide you to markets with similar characteristics. Taking the example of a dominant centre back that contests a high volume of aerial duels, there is a high correlation between the demands of League One and Fortuna National League in the Czech Republic. This is not to say that there is not value in other markets but the transition between the Fortuna National League and League One is likely to be easier for the player to make. In contrast, a centre back coming from Liga Pro in Portugal is likely to find the transition harder. This is due to centre backs in Portugal\u2019s Pro Liga contesting 40% fewer aerial duels per 90 minutes and traditionally being less dominant. With clubs lower down the EFL likely to feel the pinch given the current economic climate, it is going to be necessary that they become pragmatic and creative in their recruitment approach. Using a combination of data, video scouting and contacts with local agents if required. MRKT Insights can provide an in-depth understanding of markets that clubs can exploit to gain an advantage.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1397","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Understanding The Market - MRKT Insights - Football Consultancy Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Understanding The Market - MRKT Insights - Football Consultancy Services\" \/>\n<meta property=\"og:description\" content=\"You wouldn\u2019t go to the greengrocers to pick up a premium cut of steak, so why do clubs continue to go to the wrong shop to buy the ingredients they are looking for? Like anyone who shops regularly, football clubs will continue to return to markets where they have a proven track record of successful purchases. This is a natural and logical step, but it means that the purchaser can become bound to a supply of limited stock. First, we need to understand why clubs continue to shop in these proven markets. Often it is due to similarity in playing style between leagues, with domestic markets proving reliable sources of players able to adapt to the league. Let\u2019s take the example of an EFL League One club looking to bring in a dominant centre back. Traditionally clubs look to the EFL and National League due to the similar demands that are asked of centre backs in these leagues. League One requires a centre back to contest a high volume of aerial duels, as do League Two and the National League. However, it is likely that the other 23 clubs in League One are also looking in these markets, so demand can outweigh supply which in turn drives prices up. Clubs are posed the question of; is it possible to find a centre back with these characteristics outside of the domestic market? The answer is yes, however knowing which league to shop in is the conundrum. Understanding the demands and requirements of your own league will guide you to markets with similar characteristics. Taking the example of a dominant centre back that contests a high volume of aerial duels, there is a high correlation between the demands of League One and Fortuna National League in the Czech Republic. This is not to say that there is not value in other markets but the transition between the Fortuna National League and League One is likely to be easier for the player to make. In contrast, a centre back coming from Liga Pro in Portugal is likely to find the transition harder. This is due to centre backs in Portugal\u2019s Pro Liga contesting 40% fewer aerial duels per 90 minutes and traditionally being less dominant. With clubs lower down the EFL likely to feel the pinch given the current economic climate, it is going to be necessary that they become pragmatic and creative in their recruitment approach. Using a combination of data, video scouting and contacts with local agents if required. MRKT Insights can provide an in-depth understanding of markets that clubs can exploit to gain an advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/\" \/>\n<meta property=\"og:site_name\" content=\"MRKT Insights - Football Consultancy Services\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-24T15:23:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-24T15:23:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-p90-1024x632.png\" \/>\n<meta name=\"author\" content=\"Matt Lawrence\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@insightmrkt\" \/>\n<meta name=\"twitter:site\" content=\"@insightmrkt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Lawrence\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/\"},\"author\":{\"name\":\"Matt Lawrence\",\"@id\":\"https:\/\/mrktinsights.com\/#\/schema\/person\/e064ba24ba186fdd0464302542368679\"},\"headline\":\"The Importance of Understanding The Market\",\"datePublished\":\"2020-03-24T15:23:02+00:00\",\"dateModified\":\"2020-03-24T15:23:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/\"},\"wordCount\":441,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/mrktinsights.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2020\/03\/CB-Aerial-Def-Duels-p90-1024x632.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/\",\"url\":\"https:\/\/mrktinsights.com\/index.php\/2020\/03\/24\/the-importance-of-understanding-the-market\/\",\"name\":\"The Importance of Understanding The Market - 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Like anyone who shops regularly, football clubs will continue to return to markets where they have a proven track record of successful purchases. This is a natural and logical step, but it means that the purchaser can become bound to a supply of limited stock. First, we need to understand why clubs continue to shop in these proven markets. Often it is due to similarity in playing style between leagues, with domestic markets proving reliable sources of players able to adapt to the league. Let\u2019s take the example of an EFL League One club looking to bring in a dominant centre back. Traditionally clubs look to the EFL and National League due to the similar demands that are asked of centre backs in these leagues. League One requires a centre back to contest a high volume of aerial duels, as do League Two and the National League. However, it is likely that the other 23 clubs in League One are also looking in these markets, so demand can outweigh supply which in turn drives prices up. Clubs are posed the question of; is it possible to find a centre back with these characteristics outside of the domestic market? The answer is yes, however knowing which league to shop in is the conundrum. Understanding the demands and requirements of your own league will guide you to markets with similar characteristics. Taking the example of a dominant centre back that contests a high volume of aerial duels, there is a high correlation between the demands of League One and Fortuna National League in the Czech Republic. This is not to say that there is not value in other markets but the transition between the Fortuna National League and League One is likely to be easier for the player to make. In contrast, a centre back coming from Liga Pro in Portugal is likely to find the transition harder. This is due to centre backs in Portugal\u2019s Pro Liga contesting 40% fewer aerial duels per 90 minutes and traditionally being less dominant. With clubs lower down the EFL likely to feel the pinch given the current economic climate, it is going to be necessary that they become pragmatic and creative in their recruitment approach. Using a combination of data, video scouting and contacts with local agents if required. 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