{"id":4886,"date":"2021-12-07T16:59:16","date_gmt":"2021-12-07T16:59:16","guid":{"rendered":"https:\/\/mrktinsights.com\/?p=4886"},"modified":"2021-12-07T16:59:18","modified_gmt":"2021-12-07T16:59:18","slug":"holding-out-for-a-hero","status":"publish","type":"post","link":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/","title":{"rendered":"Holding out for a hero"},"content":{"rendered":"\n<p>The single scientist working alone who makes a world-changing discovery, the doctor who performs life saving surgery, the programmer who built a trillion dollar company.&nbsp; We love stories about geniuses who have performed feats nobody else could through God-given ability.<\/p>\n\n\n\n<p>I don\u2019t think anybody who has watched Messi play football would deny that exceptional natural talent exists. I also don\u2019t think anyone who has worked in education would deny there are people who can grasp concepts more quickly than others.<\/p>\n\n\n\n<p>But almost every academy in the country has \u201chard work beats talent when talent doesn\u2019t work hard\u201d emblazoned on the walls. We also know that your smart phone didn\u2019t come out of a single person\u2019s imagination as a fully formed product, it is the result of thousands of individual discoveries made over decades of work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"436\" height=\"627\" src=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png\" alt=\"\" class=\"wp-image-4888\" srcset=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png 436w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1-209x300.png 209w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><figcaption>Football&#8217;s Live, Laugh, Love.<\/figcaption><\/figure>\n\n\n\n<p>Somebody eventually put it all together, but they were put in the position to do so by good process.<\/p>\n\n\n\n<p>Professional football is an industry that thrives on the idea of the brilliant individual. The legendary manager, the star centre forward, the collective memories of <strong>that <\/strong>save the goalie made in a 1973 FA cup 3rd round replay.<\/p>\n\n\n\n<p>Geniuses do exist in sport and we should always have hope we get to watch them play for, or manage, our clubs.<\/p>\n\n\n\n<p>The danger comes when clubs start to rely on genius.<\/p>\n\n\n\n<p>This is the Bonnie Tyler approach to club management, <a href=\"https:\/\/www.youtube.com\/watch?v=bWcASV2sey0&amp;ab_channel=bonnietylerVEVO\">Holding out for a Hero<\/a>, be they a streetwise Hercules, or a head coach who will win promotion through the sheer will of their personality.\u00a0<\/p>\n\n\n\n<p>Instead of clubs looking helplessly on, dangling their long golden hair from the tower for a prince upon a noble steed to come and rescue them they need something that allows good, consistent progress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"541\" height=\"609\" src=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image.png\" alt=\"\" class=\"wp-image-4887\" srcset=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image.png 541w, https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-267x300.png 267w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><figcaption>Football fairy tales are very rare<\/figcaption><\/figure>\n\n\n\n<p>This doesn\u2019t mean we don\u2019t want geniuses or heroes, it is just that happily-ever-afters are vanishingly rare. Even if the prince rescues you there will be another Cinderella story that will attract them away (Cinderella is terrible at football, she always runs away from the ball).<\/p>\n\n\n\n<p>You therefore need to be in a position where you function really well without geniuses.<\/p>\n\n\n\n<p>In our view the best way to do this is to follow a <a href=\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/03\/strategic-management-in-football\/\">simple framework for building your club<\/a>.\u00a0<\/p>\n\n\n\n<p>Work out where you want to be, plan to get there by <a href=\"https:\/\/mrktinsights.com\/index.php\/2021\/05\/07\/design-align-build-instil\/\">designing and aligning the processes.<\/a><\/p>\n\n\n\n<p>Then if you are lucky enough to have a genius in the building you can make the most of them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The single scientist working alone who makes a world-changing discovery, the doctor who performs life saving surgery, the programmer who built a trillion dollar company.&nbsp; We love stories about geniuses who have performed feats nobody else could through God-given ability. I don\u2019t think anybody who has watched Messi play football would deny that exceptional natural talent exists. I also don\u2019t think anyone who has worked in education would deny there are people who can grasp concepts more quickly than others. But almost every academy in the country has \u201chard work beats talent when talent doesn\u2019t work hard\u201d emblazoned on the walls. We also know that your smart phone didn\u2019t come out of a single person\u2019s imagination as a fully formed product, it is the result of thousands of individual discoveries made over decades of work. Somebody eventually put it all together, but they were put in the position to do so by good process. Professional football is an industry that thrives on the idea of the brilliant individual. The legendary manager, the star centre forward, the collective memories of that save the goalie made in a 1973 FA cup 3rd round replay. Geniuses do exist in sport and we should always have hope we get to watch them play for, or manage, our clubs. The danger comes when clubs start to rely on genius. This is the Bonnie Tyler approach to club management, Holding out for a Hero, be they a streetwise Hercules, or a head coach who will win promotion through the sheer will of their personality.\u00a0 Instead of clubs looking helplessly on, dangling their long golden hair from the tower for a prince upon a noble steed to come and rescue them they need something that allows good, consistent progress. This doesn\u2019t mean we don\u2019t want geniuses or heroes, it is just that happily-ever-afters are vanishingly rare. Even if the prince rescues you there will be another Cinderella story that will attract them away (Cinderella is terrible at football, she always runs away from the ball). You therefore need to be in a position where you function really well without geniuses. In our view the best way to do this is to follow a simple framework for building your club.\u00a0 Work out where you want to be, plan to get there by designing and aligning the processes. Then if you are lucky enough to have a genius in the building you can make the most of them.<\/p>\n","protected":false},"author":2,"featured_media":4888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-4886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mrkt-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holding out for a hero - MRKT Insights - Football Consultancy Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holding out for a hero - MRKT Insights - Football Consultancy Services\" \/>\n<meta property=\"og:description\" content=\"The single scientist working alone who makes a world-changing discovery, the doctor who performs life saving surgery, the programmer who built a trillion dollar company.&nbsp; We love stories about geniuses who have performed feats nobody else could through God-given ability. I don\u2019t think anybody who has watched Messi play football would deny that exceptional natural talent exists. I also don\u2019t think anyone who has worked in education would deny there are people who can grasp concepts more quickly than others. But almost every academy in the country has \u201chard work beats talent when talent doesn\u2019t work hard\u201d emblazoned on the walls. We also know that your smart phone didn\u2019t come out of a single person\u2019s imagination as a fully formed product, it is the result of thousands of individual discoveries made over decades of work. Somebody eventually put it all together, but they were put in the position to do so by good process. Professional football is an industry that thrives on the idea of the brilliant individual. The legendary manager, the star centre forward, the collective memories of that save the goalie made in a 1973 FA cup 3rd round replay. Geniuses do exist in sport and we should always have hope we get to watch them play for, or manage, our clubs. The danger comes when clubs start to rely on genius. This is the Bonnie Tyler approach to club management, Holding out for a Hero, be they a streetwise Hercules, or a head coach who will win promotion through the sheer will of their personality.\u00a0 Instead of clubs looking helplessly on, dangling their long golden hair from the tower for a prince upon a noble steed to come and rescue them they need something that allows good, consistent progress. This doesn\u2019t mean we don\u2019t want geniuses or heroes, it is just that happily-ever-afters are vanishingly rare. Even if the prince rescues you there will be another Cinderella story that will attract them away (Cinderella is terrible at football, she always runs away from the ball). You therefore need to be in a position where you function really well without geniuses. In our view the best way to do this is to follow a simple framework for building your club.\u00a0 Work out where you want to be, plan to get there by designing and aligning the processes. Then if you are lucky enough to have a genius in the building you can make the most of them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/\" \/>\n<meta property=\"og:site_name\" content=\"MRKT Insights - Football Consultancy Services\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-07T16:59:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-07T16:59:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"436\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tim Keech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@insightmrkt\" \/>\n<meta name=\"twitter:site\" content=\"@insightmrkt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Keech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/\"},\"author\":{\"name\":\"Tim Keech\",\"@id\":\"https:\/\/mrktinsights.com\/#\/schema\/person\/d956f2345ba372416ae11cee92a07873\"},\"headline\":\"Holding out for a hero\",\"datePublished\":\"2021-12-07T16:59:16+00:00\",\"dateModified\":\"2021-12-07T16:59:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/\"},\"wordCount\":431,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mrktinsights.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png\",\"articleSection\":[\"MRKT Insights\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/\",\"url\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/\",\"name\":\"Holding out for a hero - MRKT Insights - Football Consultancy Services\",\"isPartOf\":{\"@id\":\"https:\/\/mrktinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png\",\"datePublished\":\"2021-12-07T16:59:16+00:00\",\"dateModified\":\"2021-12-07T16:59:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#primaryimage\",\"url\":\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png\",\"contentUrl\":\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png\",\"width\":436,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mrktinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Holding out for a hero\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mrktinsights.com\/#website\",\"url\":\"https:\/\/mrktinsights.com\/\",\"name\":\"MRKT Insights\",\"description\":\"helping football clubs to make better decisions\",\"publisher\":{\"@id\":\"https:\/\/mrktinsights.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mrktinsights.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mrktinsights.com\/#organization\",\"name\":\"MRKT Insights\",\"url\":\"https:\/\/mrktinsights.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/mrktinsights.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2019\/09\/logo-blue.png\",\"contentUrl\":\"https:\/\/mrktinsights.com\/wp-content\/uploads\/2019\/09\/logo-blue.png\",\"width\":2000,\"height\":2000,\"caption\":\"MRKT Insights\"},\"image\":{\"@id\":\"https:\/\/mrktinsights.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/insightmrkt\",\"https:\/\/uk.linkedin.com\/in\/mrkt-insights-1918a8192\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mrktinsights.com\/#\/schema\/person\/d956f2345ba372416ae11cee92a07873\",\"name\":\"Tim Keech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/mrktinsights.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f11b7719bcc52a6b03cce0a9c723b12c7467be709d29e5d91934a48b83c22cf1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f11b7719bcc52a6b03cce0a9c723b12c7467be709d29e5d91934a48b83c22cf1?s=96&d=mm&r=g\",\"caption\":\"Tim Keech\"},\"sameAs\":[\"kevin.elphick@mrktinsights.com\"],\"url\":\"https:\/\/mrktinsights.com\/index.php\/author\/timkeech\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Holding out for a hero - MRKT Insights - Football Consultancy Services","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/","og_locale":"en_GB","og_type":"article","og_title":"Holding out for a hero - MRKT Insights - Football Consultancy Services","og_description":"The single scientist working alone who makes a world-changing discovery, the doctor who performs life saving surgery, the programmer who built a trillion dollar company.&nbsp; We love stories about geniuses who have performed feats nobody else could through God-given ability. I don\u2019t think anybody who has watched Messi play football would deny that exceptional natural talent exists. I also don\u2019t think anyone who has worked in education would deny there are people who can grasp concepts more quickly than others. But almost every academy in the country has \u201chard work beats talent when talent doesn\u2019t work hard\u201d emblazoned on the walls. We also know that your smart phone didn\u2019t come out of a single person\u2019s imagination as a fully formed product, it is the result of thousands of individual discoveries made over decades of work. Somebody eventually put it all together, but they were put in the position to do so by good process. Professional football is an industry that thrives on the idea of the brilliant individual. The legendary manager, the star centre forward, the collective memories of that save the goalie made in a 1973 FA cup 3rd round replay. Geniuses do exist in sport and we should always have hope we get to watch them play for, or manage, our clubs. The danger comes when clubs start to rely on genius. This is the Bonnie Tyler approach to club management, Holding out for a Hero, be they a streetwise Hercules, or a head coach who will win promotion through the sheer will of their personality.\u00a0 Instead of clubs looking helplessly on, dangling their long golden hair from the tower for a prince upon a noble steed to come and rescue them they need something that allows good, consistent progress. This doesn\u2019t mean we don\u2019t want geniuses or heroes, it is just that happily-ever-afters are vanishingly rare. Even if the prince rescues you there will be another Cinderella story that will attract them away (Cinderella is terrible at football, she always runs away from the ball). You therefore need to be in a position where you function really well without geniuses. In our view the best way to do this is to follow a simple framework for building your club.\u00a0 Work out where you want to be, plan to get there by designing and aligning the processes. Then if you are lucky enough to have a genius in the building you can make the most of them.","og_url":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/","og_site_name":"MRKT Insights - Football Consultancy Services","article_published_time":"2021-12-07T16:59:16+00:00","article_modified_time":"2021-12-07T16:59:18+00:00","og_image":[{"width":436,"height":627,"url":"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png","type":"image\/png"}],"author":"Tim Keech","twitter_card":"summary_large_image","twitter_creator":"@insightmrkt","twitter_site":"@insightmrkt","twitter_misc":{"Written by":"Tim Keech","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#article","isPartOf":{"@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/"},"author":{"name":"Tim Keech","@id":"https:\/\/mrktinsights.com\/#\/schema\/person\/d956f2345ba372416ae11cee92a07873"},"headline":"Holding out for a hero","datePublished":"2021-12-07T16:59:16+00:00","dateModified":"2021-12-07T16:59:18+00:00","mainEntityOfPage":{"@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/"},"wordCount":431,"commentCount":0,"publisher":{"@id":"https:\/\/mrktinsights.com\/#organization"},"image":{"@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#primaryimage"},"thumbnailUrl":"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png","articleSection":["MRKT Insights"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/","url":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/","name":"Holding out for a hero - MRKT Insights - Football Consultancy Services","isPartOf":{"@id":"https:\/\/mrktinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#primaryimage"},"image":{"@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#primaryimage"},"thumbnailUrl":"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png","datePublished":"2021-12-07T16:59:16+00:00","dateModified":"2021-12-07T16:59:18+00:00","breadcrumb":{"@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#primaryimage","url":"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png","contentUrl":"https:\/\/mrktinsights.com\/wp-content\/uploads\/2021\/12\/image-1.png","width":436,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/mrktinsights.com\/index.php\/2021\/12\/07\/holding-out-for-a-hero\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mrktinsights.com\/"},{"@type":"ListItem","position":2,"name":"Holding out for a hero"}]},{"@type":"WebSite","@id":"https:\/\/mrktinsights.com\/#website","url":"https:\/\/mrktinsights.com\/","name":"MRKT Insights","description":"helping football clubs to make better decisions","publisher":{"@id":"https:\/\/mrktinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mrktinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/mrktinsights.com\/#organization","name":"MRKT Insights","url":"https:\/\/mrktinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mrktinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/mrktinsights.com\/wp-content\/uploads\/2019\/09\/logo-blue.png","contentUrl":"https:\/\/mrktinsights.com\/wp-content\/uploads\/2019\/09\/logo-blue.png","width":2000,"height":2000,"caption":"MRKT Insights"},"image":{"@id":"https:\/\/mrktinsights.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/insightmrkt","https:\/\/uk.linkedin.com\/in\/mrkt-insights-1918a8192"]},{"@type":"Person","@id":"https:\/\/mrktinsights.com\/#\/schema\/person\/d956f2345ba372416ae11cee92a07873","name":"Tim Keech","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mrktinsights.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f11b7719bcc52a6b03cce0a9c723b12c7467be709d29e5d91934a48b83c22cf1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f11b7719bcc52a6b03cce0a9c723b12c7467be709d29e5d91934a48b83c22cf1?s=96&d=mm&r=g","caption":"Tim Keech"},"sameAs":["kevin.elphick@mrktinsights.com"],"url":"https:\/\/mrktinsights.com\/index.php\/author\/timkeech\/"}]}},"_links":{"self":[{"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/posts\/4886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/comments?post=4886"}],"version-history":[{"count":1,"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/posts\/4886\/revisions"}],"predecessor-version":[{"id":4889,"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/posts\/4886\/revisions\/4889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/media\/4888"}],"wp:attachment":[{"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/media?parent=4886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/categories?post=4886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrktinsights.com\/index.php\/wp-json\/wp\/v2\/tags?post=4886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}