TLDR version: Clubs have a natural level based on their income The only way to add significant value to a club is to break out of their peer group and go up a level. This happens by getting better players on the pitch. You can only do this by doing something significantly different than your peers. Building this competit
Yesterday we posted about what the purpose of analytics was. In short, it helps you make better decisions. We talked about the main requirements of an analytics-informed club. After working with 30+ club clients, ranging from those new to analytics to those with large internal departments we have developed an excellent u
Five years ago, I was sitting in a café just off the M25, for our first-ever meeting with a potential client. We had written a speculative piece about how data analytics could help a Championship football club and were about to meet their Head of Recruitment. We were hired the same day, and MRKT Insights was born. In th
Pep Guardiola : “Football is not A, B and C, what works last season will not necessarily work this season. What did not work last season, could work now. It is open, it is moving, it is like an animal, it develops. Sometimes it moves this way, sometimes it moves another way.” “It is open, it is moving, it i
MRKT Insights have helped clubs navigate the work permit process for senior staff, including winning appeals. The head coach, or manager, is one of the most important recruitment decisions to get right for your football club. There are so many angles to consider. How are they from a tactical perspective? What are their m
Staff in major European clubs are being summoned to meeting rooms. Their clubs need a new head coach, someone who can be trusted to work well with their star players with a track record of success. The staff enter the room and find their seats, they look from the technical director to the director of strategy, to the gen
