The forgotten 50%

In yesterday’s post we introduced Squad Score, our concept for evaluating how well-constructed a squad is. We limit Squad Score to the best paid 25 professional players. However, the reality is some squads are far larger than that. Some have 35-40 senior professionals. Others may have 40 players between 17-22 Read more…

Who are we and what do we do?

Data Science, Technical Scouting, and Recruitment. MRKT Insights LLP provides data science, technical scouting, and recruitment services to football clubs. The company consists of 4 partners and 2 consultants and offers both data and video scouting services. We are currently engaged by both Swansea City AFC and Tampa Bay Rowdies Read more…