Wisdom of the crowd

After a year working in football full time player valuation is one area that remains somewhat of a mystery. Football ability is granular, yes you get generational talents, but most of the time you are comparing players of roughly the same ability. A company like ours exists to find the Read more…

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The forgotten 50%

In yesterday’s post we introduced Squad Score, our concept for evaluating how well-constructed a squad is. We limit Squad Score to the best paid 25 professional players. However, the reality is some squads are far larger than that. Some have 35-40 senior professionals. Others may have 40 players between 17-22 Read more…

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About us

Data Science, Technical Scouting, and Recruitment. MRKT Insights LLP provides data science, technical scouting, and recruitment services to football clubs and ownership groups. Formed in the summer of 2019 the company has worked with 8 professional teams on 3 continents. The company consists of 6 partners and 6 consultants and Read more…