We work with clubs and ownership groups to help them use data to make better decisions:
Data Analytics and Systems
MRKT Insights help clients create winning football teams.
We do this by supplying market leading analytics, systems, and strategic advice.
Our work is informed by 25 years of combined experience working across 30 clubs around the world. From Champions League to small, smart clubs, looking for a competitive advantage.
We start with the question: Will this information help the team win more games?
Player Recruitment
The obvious way to win more games is to get better players.
We were early adopters of data informed scouting.
Our systems are different to other suppliers. We do not believe simple radars or scores across a few metrics provide enough information to get a competitive advantage.
Our success has been in identifying players who show high potential to improve through advanced data analytics tailored around a clear playing identity.
We build our own metrics providing unique data to our clients, with a proven track record at identifying undervalued players, and helping improve football teams.
We work alongside Sporting Directors, Heads of Recruitment and Scouting teams to add capacity and provide player recommendations based on the thousands of hours of football we watch each year.
Head Coach Recruitment
We have helped teams across the world analyse and appoint Head Coaches. We have a unique dataset created over hundreds of hours of analysis that identifies the way coaches train their teams.
Further details can be found here and here.
Sporting Director Recruitment
We have helped clubs identify potential Sporting Directors, from simple candidate list creation, to running the entire process from job description to final interviews. We have great contacts around the world to identify talented people who can help clubs to deliver on their strategic plans.
Data Analytics
Many suppliers offer data. We offer data analytics.
We process raw data to create meaningful metrics. Our data scientists have worked alongside coaches and recruitment staff to identify the attributes they want from players. We have then worked out how to pick out these attributes from data files. We check our data to ensure it provides robust, actionable, information.
Ownership Groups and Sporting Directors
We believe analytical thinking is key to success in football.
A modern club should aim to make consistently good decisions based on the best possible evidence.
They should learn from the best practice of successful clubs and develop processes that will lead to their desired outcomes.
MRKT Insights can help with this. We have professional backgrounds in working with large organisations to develop robust systems and work efficiently.
We work with leading Sporting Directors, Heads of Recruitment, and CEOs on research projects and system designs to give their clubs a competitive advantage.
We have actionable plans, ready to go, with multi-year plans to take clubs to success.
We can provide strategic advice, working with your club to provide leading-edge recruitment analytics, a thriving club network, and player and staff development.
Costs: POA depending on the scope of the project.
Workflow Software
With over 25 years of combined consultancy experience across a variety of industries, MRKT Insights are uniquely placed to bring commercial best practice into football.
We have combined the best commercial software products on the market, with our football analytics database to create a powerful system that allows clubs to have a single system that can be used to record their daily activity.
The system is already in use at some of the most innovative and well-regarded clubs in football.
Every installation is unique allowing clubs to create the workflows and processes that suit their needs, backed up by MRKT’s industry-leading data analysis.
Investment in Football
MRKT Insights provide a consultancy service for those looking to invest in club football.
We can provide footballing due diligence at league level or club level.
We have completed projects for potential investors interested in UK, European, and South American club football. We can provide squad valuations and evaluations. We can provide analysis of the competitiveness of the league and examples of successful strategies. We can advise on staff hiring, and developing club structures and business plans.
Multiclubs
A particular specialism of MRKT Insight is in creating successful multi-club networks.
We have advised and supported investors in creating strategic networks, aligning staff across multiple locations and cultures, and profitable player trading strategies.
