Step Changes – Climbing the footballing mountain
TLDR version: Clubs have a natural level based on their income The only way to add significant value to a club is to break out of their peer group and go up a level. This happens b
Analytics Department in a box
Yesterday we posted about what the purpose of analytics was. In short, it helps you make better decisions. We talked about the main requirements of an analytics-informed club. Afte
What is the purpose of analytics?
Five years ago, I was sitting in a café just off the M25, for our first-ever meeting with a potential client. We had written a speculative piece about how data analytics could hel
Complex Systems in Football
Pep Guardiola : “Football is not A, B and C, what works last season will not necessarily work this season. What did not work last season, could work now. It is open, it is mo
How to hire a football coach: Work Permit Service
MRKT Insights have helped clubs navigate the work permit process for senior staff, including winning appeals. The head coach, or manager, is one of the most important recruitment d
Hiring Head Coaches – Why Style Matters.
Staff in major European clubs are being summoned to meeting rooms. Their clubs need a new head coach, someone who can be trusted to work well with their star players with a track r
Why Multi-Club Ownership doesn’t (normally) work
To mark the 5 year anniversary on MRKT Insights we will be launching a series of articles and podcasts revisiting some of our favourite topics. Multi-Club Ownership (MCO) is when a
Pulling the lever – when to sack a Head Coach
This article uses the terms Manager and Head Coach interchangeably until near the end. “He’s got to go”, “he’s lost the dressing room”, “clueless, absolutely cl
Where to scout?
Constructing a global recruitment plan At MRKT Insights we have been fortunate enough to be able to assist and advise some great European clubs on their global recruitment strategy
