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La Dolce Vita

Investment in European football is of great interest to many groups around the world. But the question of where to invest is difficult to answer. Each country has positives and negatives. The legacy of debt, the ownership of infrastructures, the Read more…

By Tim Keech, 11 hours11 hours ago
MRKT Insights

What does a week at MRKT Insights look like?

What do the people in a football analytics company actually do all day? The truth is no two weeks are exactly the same, and transfer windows are as manic as everyone says.   The day starts with reading the messages Read more…

By Tim Keech, 1 week4 days ago
MRKT Insights

Salmon vs Fish

Why do some clubs have a much higher success rate at transfers compared to their competitors? At MRKT Insights we are big believers in the concept of current success being a reflection of past decisions. And no decisions made by Read more…

By Tim Keech, 2 months2 months ago
MRKT Insights

Don’t spend money on players, add capacity.

Note for existing Premier League billionaire club owners: Don’t spend money on players…not until you have read this article at least. Imagine you own a Premier League team and have £100m you want to spend to make that team more Read more…

By Tim Keech, 2 months2 months ago
MRKT Insights

Prototyping to avoid the pattern of doom.

Despite a global pandemic, with spectators locked out of stadiums for the foreseeable future, there is still a lot of interest in club football from investors. There are of course many different types of football club owners; fans of the Read more…

By Tim Keech, 2 months2 months ago
MRKT Insights

Game Changing Investments – Coaches as surgeons

Accurately assigning credit is incredibly difficult. In football we may look at a team of eleven players who have just won a game by one goal to nil and try to break down what their individual contributions were. The headlines Read more…

By Tim Keech, 3 months3 months ago
Uncategorized

Game Changing Investments – African Leagues

In the first part of this article we looked at what football investors could learn from the dot com bubble. Our conclusion was that it is worth investing in high risk ideas if the potential return is sufficiently large. Keep Read more…

By Tim Keech, 3 months3 months ago
MRKT Insights

What can football learn from the dot com bubble?

The late 1990’s was a very interesting time in the stock market. The internet started to reach the public. Investors knew it was going to be a big deal. The dot com era was here. There was a period from Read more…

By Tim Keech, 3 months3 months ago
MRKT Insights

Buying the Vineyards – Player development in multi-club networks.

A phrase I use (too much) when talking about football investment is “buy the vineyards not the wine”. A fully developed Premier League level footballer will cost £25m + £100k a week in wages. A 5 year total cost of Read more…

By Tim Keech, 4 months4 months ago
MRKT Insights

Wisdom of the crowd

After a year working in football full time player valuation is one area that remains somewhat of a mystery. Football ability is granular, yes you get generational talents, but most of the time you are comparing players of roughly the Read more…

By Tim Keech, 5 months5 months ago

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