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The forgotten 50%

In yesterday’s post we introduced Squad Score, our concept for evaluating how well-constructed a squad is. We limit Squad Score to the best paid 25 professional players. However, the reality is some squads are far larger than that. Some have Read more…

By Tim Keech, 4 days4 days ago
MRKT Insights

Introducing Squad Score

Every football squad is made up of 5 categories of players First-team regulars who fit the system  Squad players who offer reasonable cover  Young players who may develop into category (1) or (2) players but aren’t yet ready Players who Read more…

By Tim Keech, 4 days4 days ago
MRKT Insights

Going beyond data scouting

One of the key questions about data scouting is how a player’s individual output is affected by the team they play in. It is unfair to expect a potentially highly skilled passing central midfielder to put up the same type Read more…

By Tim Keech, 1 month1 month ago
Uncategorized

Who are we and what do we do?

Data Science, Technical Scouting, and Recruitment. MRKT Insights LLP provides data science, technical scouting, and recruitment services to football clubs. The company consists of 4 partners and 2 consultants and offers both data and video scouting services. We are currently Read more…

By Tim Keech, 1 month1 week ago
MRKT Insights

Finding the next Trent Alexander-Arnold with event-level data scouting.

Trent Alexander-Arnold has had a remarkable start to his career.  His record of assisting goals is exceptional, yes it helps to be playing passes to Salah, Mané and Firmino, but the quality of his passing would benefit any attacker. So, Read more…

By Tim Keech, 2 months2 months ago
Uncategorized

The best development environment you have never considered

Every season football clubs need to consider the best way of developing the talent on their books. Do they keep the players at the club and get them games against players their own age in underage football? Do they send Read more…

By Tim Keech, 2 months2 months ago
MRKT Insights

Can an algorithm find you the perfect right back?

Imagine a league with 20 teams, each requires a right back and a pool of the best 20 right backs are gathered together, with the clubs, in a room. Each club submits it’s list of the 20 players in ranked Read more…

By Tim Keech, 3 months2 months ago
MRKT Insights

Player recruitment

MRKT Insights LLP are a football consultancy partnership specialising in technical scouting, recruitment, and analytics. We are actively recruiting for clients at several different levels of football. In order to provide our clients with the best possible service, we welcome Read more…

By Tim Keech, 3 months3 months ago
MRKT Insights

Scouting with old data

MRKT Insights is a new company that has drawn together data scientists, scouts, and analysts. We offer bespoke services to each client depending on their needs. The work can be extremely complicated. But technical scouting doesn’t have to be comlex. Read more…

By Tim Keech, 3 months3 months ago
MRKT Insights

Tampa Bay Rowdies Announcement

MRKT Insights LLP are delighted to announce Tampa Bay Rowdies as our latest partners. We will be providing player recruitment services, using our in-house analytics and scouting team, to help build a competitive squad ahead of the 2020 USL season.

By Tim Keech, 3 months3 months ago

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  • Who are we and what do we do?
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