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Reverse Engineering Brighton and Hove Albion

Reverse engineering – the process of understanding how or why something works through deductive reasoning, in the hope of being able to recreate it. Brighton and Hove Albion, a club that avoided relegation to non-league football as recently as 1997, Read more…

By Tim Keech, 2 monthsJanuary 17, 2023 ago
MRKT Insights

Games within games – how to identify and exploit opportunities in football.

Playing any game well requires a range of skills and knowledge. You need to understand the rules, the actions required to succeed within those rules, and have the ability to perform those actions well. As an amateur or hobbyist you Read more…

By Tim Keech, 9 monthsJuly 6, 2022 ago
MRKT Insights

Spending your way to success – an investor’s guide.

By ANDREW WATSON How much do budgets really affect a league table? Often we hear stakeholders in the game, be they fans, owners, managers, say things such as “On our budget we should…” or the famous “We have the smallest Read more…

By Tim Keech, 9 monthsJune 21, 2022 ago
MRKT Insights

So you want to be a Sporting Director?

The Sporting Director model is becoming increasingly popular in English football. Once seen as the “continental” way of doing things as football clubs have grown in size and profesionalised a lot of clubs have come to the conclusion that the Read more…

By Tim Keech, 10 monthsMay 26, 2022 ago
MRKT Insights

Football strategy – Part 3 – Micro and Macro

Article by Tim Keech and Olivier Wicki In our previous articles we looked at how clubs could use a strategic approach to club management.  Firstly by setting out a long term vision for the club, and secondly by breaking this Read more…

By Tim Keech, 1 yearDecember 17, 2021 ago
MRKT Insights

Strategic Review: England’s Dortmund

Article by Tim Keech and Olivier Wicki In our last blog we explained why clubs should undertake strategic reviews and the methodology we use to perform these. In this article we will work through this using an imaginary (fictive) club Read more…

By Tim Keech, 1 yearDecember 11, 2021 ago
MRKT Insights

Holding out for a hero

The single scientist working alone who makes a world-changing discovery, the doctor who performs life saving surgery, the programmer who built a trillion dollar company.  We love stories about geniuses who have performed feats nobody else could through God-given ability. Read more…

By Tim Keech, 1 yearDecember 7, 2021 ago
MRKT Insights

Strategic Management in Football

Football is a volatile industry in which the outcome of the next game can change the club’s entire approach. The problem we often see in football clubs is that the Head Coach is made the de facto leader of sporting Read more…

By Olivier Wicki, 1 yearDecember 3, 2021 ago
MRKT Insights

The collapse of the transfer market, and when it will return.

“Imagine there were no transfer fees, it isn’t hard to do, only free transfers, and a couple of loans too” It may not have made John Lennon’s final draft but as an existential questions for football clubs go it is Read more…

By Tim Keech, 2 yearsSeptember 22, 2021 ago
MRKT Insights

Informal networks in football

Multi-club ownership groups enjoy a number of advantages over single club structures.  Some examples include: Recruiting high potential players earlier in their careers rather than having to wait for them to reach the club’s level. The ability to control the Read more…

By Tim Keech, 2 yearsAugust 20, 2021 ago

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  • Reverse Engineering Brighton and Hove Albion
  • Games within games – how to identify and exploit opportunities in football.
  • Spending your way to success – an investor’s guide.
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