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MRKT Insights

20
Aug
MRKT Insights

Informal networks in football

Multi-club ownership groups enjoy a number of advantages over single club structures.  Some examples include: Recruiting high potential players earlier in their careers rather tha

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10
Aug
MRKT Insights

Lessons from the Red Bull group

In this article Olivier Wicki examines the Red Bull Network and looks at what lessons can be applied to other groups of clubs. Learning the lessons from the Red Bull Football Netwo

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25
May
MRKT Insights

How much does it cost to join the elite?

A quote I’ve recently taken to repeating at every opportunity is from legendary college football coach Bear Bryant: “Have a plan, follow the plan, you’ll be surprised at how

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07
May
MRKT Insights

Design, Align, Build, Instil

All long-term team performance graphs are produced on FootStats Summary: Design – What do you want your club to look like in 5 years time? Align – get the people and pr

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15
Jan
MRKT Insights

What does a week at MRKT Insights look like?

What do the people in a football analytics company actually do all day? The truth is no two weeks are exactly the same, and transfer windows are as manic as everyone says.   T

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30
Nov
MRKT Insights

Salmon vs Fish

Why do some clubs have a much higher success rate at transfers compared to their competitors? At MRKT Insights we are big believers in the concept of current success being a reflec

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24
Nov
MRKT Insights

Don’t spend money on players, add capacity.

Note for existing Premier League billionaire club owners: Don’t spend money on players…not until you have read this article at least. Imagine you own a Premier League t

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10
Nov
MRKT Insights

Prototyping to avoid the pattern of doom.

Despite a global pandemic, with spectators locked out of stadiums for the foreseeable future, there is still a lot of interest in club football from investors. There are of course

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02
Nov
MRKT Insights

Game Changing Investments – Coaches as surgeons

Accurately assigning credit is incredibly difficult. In football we may look at a team of eleven players who have just won a game by one goal to nil and try to break down what thei

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12
Oct
MRKT Insights

What can football learn from the dot com bubble?

The late 1990’s was a very interesting time in the stock market. The internet started to reach the public. Investors knew it was going to be a big deal. The dot com era was h

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