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Lessons from the Red Bull group

In this article Olivier Wicki examines the Red Bull Network and looks at what lessons can be applied to other groups of clubs. Learning the lessons from the Red Bull Football Network  Multi-club ownership has emerged as one of the most interesting and promising business models in the football industry. Read more…

By Olivier Wicki, 2 yearsAugust 10, 2021 ago
MRKT Insights

How much does it cost to join the elite?

A quote I’ve recently taken to repeating at every opportunity is from legendary college football coach Bear Bryant: “Have a plan, follow the plan, you’ll be surprised at how successful you’ll be. Most people don’t have a plan, that is why it is easy to beat most folks” But what Read more…

By Tim Keech, 2 yearsMay 25, 2021 ago
MRKT Insights

Design, Align, Build, Instil

All long-term team performance graphs are produced on FootStats Summary: Design – What do you want your club to look like in 5 years time? Align – get the people and processes in place you need to reach that point. Build – building is disruptive and messy but necessary to Read more…

By Tim Keech, 2 yearsMay 7, 2021 ago
MRKT Insights

What does a week at MRKT Insights look like?

What do the people in a football analytics company actually do all day? The truth is no two weeks are exactly the same, and transfer windows are as manic as everyone says.   The day starts with reading the messages that have come in overnight. Football runs on WhatsApp, and Read more…

By Tim Keech, 2 yearsJanuary 15, 2021 ago
MRKT Insights

Salmon vs Fish

Why do some clubs have a much higher success rate at transfers compared to their competitors? At MRKT Insights we are big believers in the concept of current success being a reflection of past decisions. And no decisions made by a football club are more important than signing players. Whatever Read more…

By Tim Keech, 2 yearsNovember 30, 2020 ago
MRKT Insights

Don’t spend money on players, add capacity.

Note for existing Premier League billionaire club owners: Don’t spend money on players…not until you have read this article at least. Imagine you own a Premier League team and have ÂŁ100m you want to spend to make that team more competitive. How would you spend the money? What would you Read more…

By Tim Keech, 2 yearsNovember 24, 2020 ago
MRKT Insights

Prototyping to avoid the pattern of doom.

Despite a global pandemic, with spectators locked out of stadiums for the foreseeable future, there is still a lot of interest in club football from investors. There are of course many different types of football club owners; fans of the club fulfilling a childhood dream, very rich people having fun Read more…

By Tim Keech, 2 yearsNovember 10, 2020 ago
MRKT Insights

Game Changing Investments – Coaches as surgeons

Accurately assigning credit is incredibly difficult. In football we may look at a team of eleven players who have just won a game by one goal to nil and try to break down what their individual contributions were. The headlines will always be about the goal scorer. He scored the Read more…

By Tim Keech, 2 yearsNovember 2, 2020 ago
MRKT Insights

What can football learn from the dot com bubble?

The late 1990’s was a very interesting time in the stock market. The internet started to reach the public. Investors knew it was going to be a big deal. The dot com era was here. There was a period from about 1997-1999 where it seemed that adding “on the internet” Read more…

By Tim Keech, 2 yearsOctober 12, 2020 ago
MRKT Insights

Buying the Vineyards – Player development in multi-club networks.

A phrase I use (too much) when talking about football investment is “buy the vineyards not the wine”. A fully developed Premier League level footballer will cost ÂŁ25m + ÂŁ100k a week in wages. A 5 year total cost of ÂŁ50m. The single player purchase, in this tortured metaphor, is Read more…

By Tim Keech, 2 yearsOctober 1, 2020 ago

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