Timing. The secret of comedy, staying onside, and a vital component in transfer market success. Anyone can spot a good player, playing well. If you can’t do it by eye then data can pick it up for you very simply. What they can’t accurately measure is the potential of that Read more…
Multi-club ownership, whereby a single group has a controlling influence in more than one football club, is increasingly common in world football. But are the existing ownership groups maximising the potential of this structure? Multi-club ownership can be grouped into 3 groups. The City Group model The Red Bull model Read more…
What does a modern football recruitment department look like? This is a question I am often asked. We work with a number of different clubs, and each has its own structure. However, the aim of the scouting department is always the same. To find the best possible players for their Read more…
We are currently in what is known as a “transitional period” where the UK is no longer a member of the European Union but will still abide by current rules and regulations until December 31st, 2020. For football, this means that in the summer 2020 transfer window clubs will be Read more…
Sunderland A.F.C We are often asked for examples of the type of report we produce for football clubs by way of introducing our services. The report below is an example of a full report, with only a few minor changes and redactions, that we recently produced, speculatively, for Sunderland AFC. Read more…
Every football squad is made up of 5 categories of players First-team regulars who fit the system Squad players who offer reasonable cover Young players who may develop into category (1) or (2) players but aren’t yet ready Players who do not fit into the clubs future plans for tactical, Read more…
One of the key questions about data scouting is how a player’s individual output is affected by the team they play in. It is unfair to expect a potentially highly skilled passing central midfielder to put up the same type of output playing for a direct style team in League Read more…
Trent Alexander-Arnold has had a remarkable start to his career. His record of assisting goals is exceptional, yes it helps to be playing passes to Salah, Mané and Firmino, but the quality of his passing would benefit any attacker. So, from a technical scouting perspective what can we pick out Read more…
Imagine a league with 20 teams, each requires a right back and a pool of the best 20 right backs are gathered together, with the clubs, in a room. Each club submits it’s list of the 20 players in ranked order from most to least preferred. Each player submits their Read more…
MRKT Insights LLP are a football consultancy partnership specialising in technical scouting, recruitment, and analytics. We are actively recruiting for clients at several different levels of football. In order to provide our clients with the best possible service, we welcome contact from player agencies, intermediaries, and directly from clubs. We Read more…
