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Football Strategy Boards
Single points of failure ensure chaos A single point of failure is a part of a system, that if it fails, will stop the entire system from working. Everyday life is full of single points of failure. A broken piece of equipment may shut down a building site, a closed Read more…
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A roadmap to success
The twelves steps to a successful football club takeover. 1: Realism – What does success look like on the resources you can provide? So many takeovers fail because there is such a mismatch between what the new owners think they can achieve (trophies, success) and the resources they can provide. Read more…
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Investing in analytics
We hear a lot of talk of the growth of analytics in football. It seems everyone has read “Moneyball”, has a strong opinion on the usefulness of xG, and has scouted French Ligue 2 for the next Benrahma or Mahrez. In the last few years many people (like us) who Read more…
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Scouting South America – is it feasible for UK clubs?
Two hundred and forty three (243) players with South American passports have played in the Premier League since 1992. The arrival of Juninho and Asprilla to the North East in the mid 1990s sparked excitement like few signings before. Entertaining, flamboyant, unpredictable footballers. Over the next 25 years every team Read more…
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Building analytics into a football club
How do you win a football match? Easy. Score more goals than the opponents. How do you do that? By consistently creating more, and better quality chances than you allow the opposition. How do you do that? By having more skillful, fitter, and better coached players? It doesn’t take many Read more…
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Uncharted territory for English football
Replacing the EU players The implications of the changes made to the football work permit scheme have yet to be fully appreciated. Instead of the potential player pool being determined by the nationality of a player (EU passport) the player pool is determined by a points-based system that takes into Read more…
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Building multi-club networks the scientific way.
Multi-club networks are when two or more clubs work together for mutual benefit. This can be formalised through shared ownership (majority or minority) or informal cooperation. City Group and Red Bull being the most well-known networks. There are many more groups. and while they can be controversial they aren’t going Read more…
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La Dolce Vita
Investment in European football is of great interest to many groups around the world. But the question of where to invest is difficult to answer. Each country has positives and negatives. The legacy of debt, the ownership of infrastructures, the stability and length of media contracts must all be considered. Read more…
MRKT Insights
What does a week at MRKT Insights look like?
What do the people in a football analytics company actually do all day? The truth is no two weeks are exactly the same, and transfer windows are as manic as everyone says. The day starts with reading the messages that have come in overnight. Football runs on WhatsApp, and Read more…