Investment in European football is of great interest to many groups around the world. But the question of where to invest is difficult to answer. Each country has positives and negatives. The legacy of debt, the ownership of infrastructures, the stability and length of media contracts must all be considered. Read more…
What do the people in a football analytics company actually do all day? The truth is no two weeks are exactly the same, and transfer windows are as manic as everyone says. The day starts with reading the messages that have come in overnight. Football runs on WhatsApp, and Read more…
Why do some clubs have a much higher success rate at transfers compared to their competitors? At MRKT Insights we are big believers in the concept of current success being a reflection of past decisions. And no decisions made by a football club are more important than signing players. Whatever Read more…
Note for existing Premier League billionaire club owners: Don’t spend money on players…not until you have read this article at least. Imagine you own a Premier League team and have £100m you want to spend to make that team more competitive. How would you spend the money? What would you Read more…
Despite a global pandemic, with spectators locked out of stadiums for the foreseeable future, there is still a lot of interest in club football from investors. There are of course many different types of football club owners; fans of the club fulfilling a childhood dream, very rich people having fun Read more…
Accurately assigning credit is incredibly difficult. In football we may look at a team of eleven players who have just won a game by one goal to nil and try to break down what their individual contributions were. The headlines will always be about the goal scorer. He scored the Read more…
In the first part of this article we looked at what football investors could learn from the dot com bubble. Our conclusion was that it is worth investing in high risk ideas if the potential return is sufficiently large. Keep that in mind as we present some ideas on Game Read more…
The late 1990’s was a very interesting time in the stock market. The internet started to reach the public. Investors knew it was going to be a big deal. The dot com era was here. There was a period from about 1997-1999 where it seemed that adding “on the internet” Read more…
A phrase I use (too much) when talking about football investment is “buy the vineyards not the wine”. A fully developed Premier League level footballer will cost £25m + £100k a week in wages. A 5 year total cost of £50m. The single player purchase, in this tortured metaphor, is Read more…
After a year working in football full time player valuation is one area that remains somewhat of a mystery. Football ability is granular, yes you get generational talents, but most of the time you are comparing players of roughly the same ability. A company like ours exists to find the Read more…
