Yesterday we posted about what the purpose of analytics was. In short, it helps you make better decisions. We talked about the main requirements of an analytics-informed club. After working with 30+ club clients, ranging from those new to analytics to those with large internal departments we have developed an Read more…
Five years ago, I was sitting in a cafĂ© just off the M25, for our first-ever meeting with a potential client. We had written a speculative piece about how data analytics could help a Championship football club and were about to meet their Head of Recruitment. We were hired the Read more…
Pep Guardiola : “Football is not A, B and C, what works last season will not necessarily work this season. What did not work last season, could work now. It is open, it is moving, it is like an animal, it develops. Sometimes it moves this way, sometimes it moves Read more…
MRKT Insights have helped clubs navigate the work permit process for senior staff, including winning appeals. The head coach, or manager, is one of the most important recruitment decisions to get right for your football club. There are so many angles to consider. How are they from a tactical perspective? Read more…
Staff in major European clubs are being summoned to meeting rooms. Their clubs need a new head coach, someone who can be trusted to work well with their star players with a track record of success. The staff enter the room and find their seats, they look from the technical Read more…
To mark the 5 year anniversary on MRKT Insights we will be launching a series of articles and podcasts revisiting some of our favourite topics. Multi-Club Ownership (MCO) is when a single owner owns multiple football clubs in different countries. 5 years ago there were a small number of ownership Read more…
This article uses the terms Manager and Head Coach interchangeably until near the end. âHeâs got to goâ, âheâs lost the dressing roomâ, âclueless, absolutely cluelessâ, âyou donât know what youâre doingâ Every football fan has heard these opinions at the ground, at the pub after, or in the media. Read more…
Constructing a global recruitment plan At MRKT Insights we have been fortunate enough to be able to assist and advise some great European clubs on their global recruitment strategy. An evidence-based approach and making the best short-, medium-, and long-term decisions is the best way to succeed. But is it Read more…
MRKT Insights are retained by clubs – from the Champions League to the National League – to help with succession planning for Head Coaches and Sporting Directors. In football we realise that our time at clubs, whether as owners, managers, sporting directors, or consulting services is fleeting. We talk of Read more…
