Tampa Bay Rowdies Announcement
MRKT Insights LLP are delighted to announce Tampa Bay Rowdies as our latest partners. We will be providing player recruitment services, using our in-house analytics and scouting te
Moneyball was never just about statistics
Billy Beane didn’t choose to use the sabermetric and data-driven processes we know as “Moneyball” because he loved statistics. He did it because sensible use of d
The role of luck in football
Imagine a 20 team league, where every team is exactly equal with equally skilled players. Every team creates exactly 4 good chances a game, each chance has a 50% chance o
Changing the way clubs recruit
The more that I have met people working in football the more curious I have become about the ability for smart clubs to exploit the seemingly inefficient way football seems to deal
How the Pass Score model can help to tactically analyse the opposition and answer key questions
There is no end to the amount of sheer analysis that you can do with pass data. You can analyse by location, angle, length as well as accuracy and which players are making passes.
Swansea City Announcement
We are delighted to announce that our new partnership, MRKT Insights LLP, has been selected to work exclusively in the Championship for Swansea City FC to provide analytical and sc
Millwall FC Case Study
Millwall 2018/19 season analysis Millwall lined up in either a 4-4-2 or a 4-5-1 formation. The average pass position of each player with over 300 passes over the season is shown be
Passing failures are as important as successes
Passing – failures are as important as successes I’ve been thinking a lot about passing recently. It seems to be the area where I think there is most room for improving
The four ways of running a successful football club
There are football clubs who compete for trophies every season. These clubs generally have very large fan bases, very large incomes, very high wage bills, and very high transfer sp
Data Science Services for Football Clubs
We use data to help clubs make evidence informed decisions Football clubs make decisions on multi million pound deals, whether they be new signings, contract extensions, or manager
