Imagine a league with 20 teams, each requires a right back and a pool of the best 20 right backs are gathered together, with the clubs, in a room. Each club submits it’s list of the 20 players in ranked Read more…

MRKT Insights LLP are a football consultancy partnership specialising in technical scouting, recruitment, and analytics. We are actively recruiting for clients at several different levels of football. In order to provide our clients with the best possible service, we welcome Read more…

MRKT Insights is a new company that has drawn together data scientists, scouts, and analysts. We offer bespoke services to each client depending on their needs. The work can be extremely complicated. But technical scouting doesn’t have to be comlex. Read more…

Billy Beane didn’t choose to use the sabermetric and data-driven processes we know as “Moneyball” because he loved statistics. He did it because sensible use of data gave his team a competitive advantage over his opponents.  In football, we are Read more…

Imagine a 20 team league, where every team is exactly equal with equally skilled players. Every team creates exactly 4 good chances a game, each chance has a 50% chance of being scored. I think most people would say if every team Read more…

The more that I have met people working in football the more curious I have become about the ability for smart clubs to exploit the seemingly inefficient way football seems to deal with player recruitment. I can understand at the Read more…

We are delighted to announce that our new partnership, MRKT Insights LLP, has been selected to work exclusively in the Championship for Swansea City FC to provide analytical and scouting services. We look forward to collaborating with the recruitment and Read more…

Millwall 2018/19 season analysis Millwall lined up in either a 4-4-2 or a 4-5-1 formation. The average pass position of each player with over 300 passes over the season is shown below.  The size of the dots represents the number Read more…