Investment in European football is of great interest to many groups around the world. But the question of where to invest is difficult to answer. Each country has positives and negatives. The legacy of debt, the ownership of infrastructures, the stability and length of media contracts must all be considered. Read more…
In the first part of this article we looked at what football investors could learn from the dot com bubble. Our conclusion was that it is worth investing in high risk ideas if the potential return is sufficiently large. Keep that in mind as we present some ideas on Game Read more…
After a year working in football full time player valuation is one area that remains somewhat of a mystery. Football ability is granular, yes you get generational talents, but most of the time you are comparing players of roughly the same ability. A company like ours exists to find the Read more…
How possession play influences defensive transition – tactical analysis Football can broadly be broken down into four moments of play. These include when in possession, out of possession, transition to defence and transition to attack. However, it was Pep Guardiola himself who noted that all four moments of the game Read more…
Strategic choices for building winning teams. The average fee for a Premier League starter is between £12-18m, wages are well above £50k a week, nudging nearer to £100k for first team regular players at top half clubs. Everybody wants that ‘missing piece of the jigsaw’ that is going to turn Read more…
You wouldn’t go to the greengrocers to pick up a premium cut of steak, so why do clubs continue to go to the wrong shop to buy the ingredients they are looking for? Like anyone who shops regularly, football clubs will continue to return to markets where they have a Read more…
In yesterday’s post we introduced Squad Score, our concept for evaluating how well-constructed a squad is. We limit Squad Score to the best paid 25 professional players. However, the reality is some squads are far larger than that. Some have 35-40 senior professionals. Others may have 40 players between 17-22 Read more…
Data Science, Technical Scouting, and Player and Head Coach Recruitment. MRKT Insights LLP provides full operational and strategic services to football clubs and ownership groups. 90% of the clubs we have worked with have improved their league finishing position in the subsequent season. Formed in the summer of 2019 the Read more…
Every season football clubs need to consider the best way of developing the talent on their books. Do they keep the players at the club and get them games against players their own age in underage football? Do they send the players out to develop at other clubs? If so, Read more…
