La Dolce Vita

Investment in European football is of great interest to many groups around the world. But the question of where to invest is difficult to answer. Each country has positives and negatives. The legacy of debt, the ownership of infrastructures, the stability and length of media contracts must all be considered. Read more…

Wisdom of the crowd

After a year working in football full time player valuation is one area that remains somewhat of a mystery. Football ability is granular, yes you get generational talents, but most of the time you are comparing players of roughly the same ability. A company like ours exists to find the Read more…

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The forgotten 50%

In yesterday’s post we introduced Squad Score, our concept for evaluating how well-constructed a squad is. We limit Squad Score to the best paid 25 professional players. However, the reality is some squads are far larger than that. Some have 35-40 senior professionals. Others may have 40 players between 17-22 Read more…

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About us

Data Science, Technical Scouting, and Player and Head Coach Recruitment. MRKT Insights LLP provides data science, technical scouting, and recruitment services to football clubs and ownership groups. 90% of the clubs we have worked with have improved their league finishing position in the subsequent season. Formed in the summer of Read more…