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Changing the way clubs recruit

The more that I have met people working in football the more curious I have become about the ability for smart clubs to exploit the seemingly inefficient way football seems to deal with player recruitment. I can understand at the Read more…

By Tim Keech, 3 yearsSeptember 9, 2019 ago
PassScore pass map Swansea City vs Rotherham United Championship
MRKT Insights

How the Pass Score model can help to tactically analyse the opposition and answer key questions

There is no end to the amount of sheer analysis that you can do with pass data. You can analyse by location, angle, length as well as accuracy and which players are making passes. With that data, you can then Read more…

By Kevin Elphick, 3 yearsSeptember 7, 2019 ago
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MRKT Insights

Swansea City Announcement

We are delighted to announce that our new partnership, MRKT Insights LLP, has been selected to work exclusively in the Championship for Swansea City FC to provide analytical and scouting services. We look forward to collaborating with the recruitment and Read more…

By Tim Keech, 3 yearsSeptember 6, 2019 ago
MRKT Insights

Millwall FC Case Study

Millwall 2018/19 season analysis Millwall lined up in either a 4-4-2 or a 4-5-1 formation. The average pass position of each player with over 300 passes over the season is shown below.  The size of the dots represents the number Read more…

By Tim Keech, 3 yearsSeptember 5, 2019 ago
MRKT Insights

Passing failures are as important as successes

Passing – failures are as important as successes I’ve been thinking a lot about passing recently. It seems to be the area where I think there is most room for improving what analytics can offer. The traditional response to passing Read more…

By Tim Keech, 3 yearsSeptember 5, 2019 ago
MRKT Insights

The four ways of running a successful football club

There are football clubs who compete for trophies every season. These clubs generally have very large fan bases, very large incomes, very high wage bills, and very high transfer spending. But there are also clubs who finish close to these Read more…

By Tim Keech, 3 yearsSeptember 5, 2019 ago
Dan James - Former Swansea City and Manchester United winger
MRKT Insights

Data Science Services for Football Clubs

We use data to help clubs make evidence informed decisions Football clubs make decisions on multi million pound deals, whether they be new signings, contract extensions, or managerial changes. To do this well they need to gather the best available Read more…

By Kevin Elphick, 3 yearsAugust 28, 2019 ago
Swansea City 3-0 Birmingham City - Championship Pass Map

Pass Maps & Touch Maps – Swansea City 3-0 Birmingham City

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By Kevin Elphick, 3 yearsAugust 27, 2019 ago
Swansea City average pass vs Derby County - EFL Championship

Pass Maps & Touch Maps – Derby County 0-0 Swansea City

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By Kevin Elphick, 3 yearsAugust 13, 2019 ago

Post Match Report – Swansea City 2-1 Hull City

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By Kevin Elphick, 4 yearsAugust 4, 2019 ago

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